Wayfair Inc. (NYSE:W) Stock Has Average Target Price of $120.61

Posted by Brenda Bartman on Oct 3rd, 2026

Wayfair Inc. (NYSE:W – Get Free Report) has been given a consensus rating of “Moderate Buy” by the thirty-two ratings firms that are currently covering the company, Marketbeat.com reports. One research analyst has rated the stock with a sell rating, eleven have issued a hold rating, eighteen have given a buy rating and two have given a strong buy rating to the company. The average 12 month price objective among brokerages that have updated their coverage on the stock in the last year is $120.89.

W has been the topic of several analyst reports. Citigroup increased their target price on Wayfair from $95.00 to $133.00 and gave the stock a “buy” rating in a research report on Thursday, August 13th. Piper Sandler reissued an “overweight” rating and set a $133.00 price target on shares of Wayfair in a report on Wednesday. Rosenblatt Securities assumed coverage on shares of Wayfair in a research report on Thursday, August 20th. They set a “buy” rating and a $125.00 price target for the company. Royal Bank Of Canada upped their price target on shares of Wayfair from $78.00 to $92.00 and gave the stock a “sector perform” rating in a research report on Wednesday, August 5th. Finally, The Goldman Sachs Group reaffirmed a “neutral” rating on shares of Wayfair in a report on Wednesday, August 5th.

View Our Latest Analysis on W

Insiders Place Their Bets

In other Wayfair news, CEO Niraj Shah sold 69,000 shares of the business’s stock in a transaction on Wednesday, August 12th. The stock was sold at an average price of $103.36, for a total transaction of $7,131,840.00. Following the completion of the transaction, the chief executive officer owned 360,137 shares in the company, valued at approximately $37,223,760.32. The trade was a 16.08% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Steven Conine sold 69,000 shares of the stock in a transaction on Wednesday, August 12th. The stock was sold at an average price of $103.36, for a total value of $7,131,840.00. Following the completion of the transaction, the director directly owned 360,073 shares of the company’s stock, valued at approximately $37,217,145.28. The trade was a 16.08% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 282,968 shares of company stock worth $29,225,003. 18.44% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in W. Havemeyer Place LP bought a new stake in Wayfair during the fourth quarter worth approximately $39,000. IFP Advisors Inc lifted its position in Wayfair by 79.2% in the second quarter. IFP Advisors Inc now owns 810 shares of the company’s stock worth $75,000 after purchasing an additional 358 shares during the period. ABS Direct Equity Fund LLC bought a new position in Wayfair during the 1st quarter valued at $83,000. Polaris Financial Partners bought a new position in Wayfair during the 3rd quarter valued at $113,000. Finally, Parallel Advisors LLC increased its position in shares of Wayfair by 18.6% during the 1st quarter. Parallel Advisors LLC now owns 1,661 shares of the company’s stock valued at $125,000 after purchasing an additional 261 shares during the period. 89.67% of the stock is currently owned by institutional investors.

Wayfair Stock Performance

Shares of NYSE:W opened at $101.17 on Wednesday. The stock has a market capitalization of $13.35 billion, a price-to-earnings ratio of -41.12, a price-to-earnings-growth ratio of 3.64 and a beta of 3.02. Wayfair has a 1-year low of $55.60 and a 1-year high of $119.98. The company’s fifty day moving average is $100.78 and its two-hundred day moving average is $85.45.

Wayfair (NYSE:W – Get Free Report) last issued its earnings results on Tuesday, August 4th. The company reported $0.95 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.90 by $0.05. The firm had revenue of $3.52 billion for the quarter, compared to analysts’ expectations of $3.47 billion. Wayfair had a negative net margin of 2.49% and a negative return on equity of 3.40%. Wayfair’s revenue was up 7.5% on a year-over-year basis. During the same quarter last year, the company posted $0.87 earnings per share. Sell-side analysts expect that Wayfair will post 0.93 EPS for the current fiscal year.

Wayfair Company Profile

(Get Free Report)

Wayfair Inc is an e-commerce company specializing in home furnishings and household goods. Through its online platforms, the company offers furniture, décor, lighting, rugs, mattresses, appliances, kitchen and bath products, outdoor items, and other products for residential and commercial spaces.

Wayfair operates its flagship Wayfair brand alongside specialty retail brands such as Joss & Main, AllModern, Birch Lane, and Perigold. Its platform connects customers with a broad network of suppliers and provides product discovery, ordering, delivery, customer service, and related home-shopping services.