ServiceNow (NYSE:NOW) Stock Price Down 1.1% – Time to Sell?

Posted by Brian Himes on Sep 29th, 2026

ServiceNow, Inc. (NYSE:NOW – Get Free Report)’s stock price was down 1.1% on Tuesday. The stock traded as low as $128.12 and last traded at $130.0540. Approximately 9,726,249 shares traded hands during mid-day trading, a decline of 56% from the average daily volume of 22,345,693 shares. The stock had previously closed at $131.45.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: ServiceNow was included as a partner in Fortune’s expanded 2026 AIQ 75 ranking, which recognizes companies converting AI investments into business results. The association reinforces ServiceNow’s visibility as an enterprise AI platform provider, although it does not represent a new contract or financial forecast. Fortune AIQ 75 announcement
Positive Sentiment: Analysts continue to identify ServiceNow as an AI beneficiary because of its expanding workflow and agentic-AI offerings. Recent commentary highlights the company’s faster growth relative to Salesforce and strong demand for AI agents, though ServiceNow’s premium valuation remains an important consideration. AI software winners analysis
Positive Sentiment: ServiceNow announced a partnership with Reco to add AI-agent security controls, visibility and continuous monitoring to the ServiceNow AI Platform. The agreement could strengthen the platform’s appeal as enterprises look for governance and security tools before deploying autonomous AI agents at scale. Reco partnership announcement
Neutral Sentiment: A broader market debate is developing over whether AI spending will benefit established software vendors such as ServiceNow or shift toward newer AI-native platforms. This keeps NOW positioned as a bellwether for the AI-versus-software trade, but also increases volatility around its elevated earnings multiple. ServiceNow AI versus software analysis
Negative Sentiment: Meta’s launch of an enterprise platform, including the hiring of MongoDB’s former chief executive to lead the effort, triggered a repricing of enterprise-software stocks. Investors increasingly view Meta as a potential competitor to ServiceNow and other incumbents, raising concerns about pricing pressure, customer retention and future growth. Meta enterprise platform market reaction
Negative Sentiment: ServiceNow urged customers to immediately patch multiple critical AI Platform vulnerabilities, including a severe SQL-injection flaw that could enable unauthorized access or data modification. The disclosure creates near-term reputational and execution risk, although the Reco security partnership may help address customer concerns. ServiceNow AI Platform security vulnerabilities

Wall Street Analysts Forecast Growth

Several analysts have commented on the stock. Truist Financial lifted their price objective on shares of ServiceNow from $120.00 to $130.00 and gave the company a “buy” rating in a research note on Thursday, July 9th. Sanford C. Bernstein restated an “outperform” rating on shares of ServiceNow in a research report on Wednesday, September 9th. Evercore reaffirmed an “outperform” rating and issued a $160.00 price target on shares of ServiceNow in a report on Thursday, July 23rd. Benchmark reaffirmed a “buy” rating on shares of ServiceNow in a research report on Friday, July 17th. Finally, Morgan Stanley set a $180.00 price objective on ServiceNow in a research note on Tuesday, July 21st. One research analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, three have given a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $147.00.

Read Our Latest Research Report on ServiceNow

ServiceNow Trading Down 1.1%

The company has a market cap of $134.48 billion, a price-to-earnings ratio of 81.28, a price-to-earnings-growth ratio of 2.49 and a beta of 0.97. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43. The company’s 50-day moving average is $127.12 and its 200 day moving average is $110.90.

ServiceNow (NYSE:NOW – Get Free Report) last issued its quarterly earnings data on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The business had revenue of $3.99 billion during the quarter, compared to the consensus estimate of $3.93 billion. During the same quarter in the prior year, the firm posted $0.81 earnings per share. The company’s revenue was up 24.0% compared to the same quarter last year. Research analysts predict that ServiceNow, Inc. will post 2.22 EPS for the current year.

Insider Buying and Selling

In related news, insider Jacqueline Canney sold 7,847 shares of the company’s stock in a transaction dated Friday, August 28th. The stock was sold at an average price of $138.00, for a total value of $1,082,886.00. Following the completion of the transaction, the insider owned 30,042 shares of the company’s stock, valued at approximately $4,145,796. This represents a 20.71% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Paul Chamberlain sold 2,700 shares of the stock in a transaction that occurred on Thursday, August 27th. The stock was sold at an average price of $135.50, for a total value of $365,850.00. Following the transaction, the director owned 43,990 shares in the company, valued at $5,960,645. This represents a 5.78% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 14,081 shares of company stock valued at $1,937,904. 0.34% of the stock is owned by company insiders.

Institutional Investors Weigh In On ServiceNow

Institutional investors have recently added to or reduced their stakes in the stock. BlackRock Inc. acquired a new position in shares of ServiceNow during the 2nd quarter worth about $9,536,615,000. State Street Corp lifted its stake in ServiceNow by 406.6% in the 4th quarter. State Street Corp now owns 47,896,597 shares of the information technology services provider’s stock valued at $7,337,280,000 after buying an additional 38,441,898 shares in the last quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC boosted its holdings in ServiceNow by 417.0% in the 4th quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 14,004,910 shares of the information technology services provider’s stock worth $2,145,412,000 after buying an additional 11,295,806 shares during the last quarter. Capital International Investors boosted its holdings in ServiceNow by 396.0% in the 4th quarter. Capital International Investors now owns 10,393,373 shares of the information technology services provider’s stock worth $1,592,310,000 after buying an additional 8,297,818 shares during the last quarter. Finally, Nuveen LLC increased its stake in ServiceNow by 342.6% during the 4th quarter. Nuveen LLC now owns 9,530,753 shares of the information technology services provider’s stock worth $1,460,016,000 after buying an additional 7,377,244 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

ServiceNow Company Profile

(Get Free Report)

ServiceNow, Inc is a cloud-based enterprise software company that helps organizations digitize, automate and manage workflows. Its platform connects people, processes and systems across departments, enabling businesses to replace manual, disconnected activities with standardized digital workflows.

The company’s products and services support a range of functions, including information technology service management, IT operations management, customer service, human resources, risk and security operations, and software development.