HubSpot (NYSE:HUBS) Shares Gap Down – Here’s What Happened

Posted by Geri Gentry on Sep 28th, 2026

HubSpot, Inc. (NYSE:HUBS – Get Free Report) shares gapped down prior to trading on Monday. The stock had previously closed at $213.74, but opened at $199.00. HubSpot shares last traded at $199.9150, with a volume of 563,325 shares.

Analyst Ratings Changes

Several brokerages have recently weighed in on HUBS. Bank of America restated an “underperform” rating and set a $200.00 target price on shares of HubSpot in a report on Thursday, August 6th. Oppenheimer cut HubSpot from an “outperform” rating to a “market perform” rating in a report on Thursday, August 6th. Wells Fargo & Company downgraded HubSpot from an “overweight” rating to a “neutral” rating in a research report on Thursday, August 6th. Piper Sandler lowered HubSpot from an “overweight” rating to a “neutral” rating and lowered their price objective for the stock from $250.00 to $220.00 in a research note on Thursday, August 6th. Finally, Cantor Fitzgerald restated a “neutral” rating and issued a $200.00 target price on shares of HubSpot in a report on Friday, September 18th. Fifteen research analysts have rated the stock with a Buy rating, seventeen have issued a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, HubSpot presently has a consensus rating of “Hold” and a consensus price target of $270.61.

Read Our Latest Research Report on HUBS

HubSpot Trading Down 5.2%

The stock’s fifty day moving average price is $231.87 and its 200-day moving average price is $221.30. The firm has a market cap of $10.10 billion, a price-to-earnings ratio of 71.61, a P/E/G ratio of 2.24 and a beta of 1.18.

HubSpot (NYSE:HUBS – Get Free Report) last released its quarterly earnings data on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, beating analysts’ consensus estimates of $3.02 by $0.24. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The firm had revenue of $911.74 million for the quarter, compared to analysts’ expectations of $898.31 million. During the same period in the prior year, the firm posted $2.19 earnings per share. The firm’s quarterly revenue was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Analysts predict that HubSpot, Inc. will post 4.56 earnings per share for the current year.

Insider Buying and Selling at HubSpot

In other HubSpot news, Director Gerald Dischler purchased 925 shares of the stock in a transaction dated Monday, August 10th. The stock was acquired at an average cost of $215.93 per share, for a total transaction of $199,735.25. Following the acquisition, the director owned 1,940 shares in the company, valued at $418,904.20. This trade represents a 91.13% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Brian Halligan sold 8,500 shares of the firm’s stock in a transaction dated Tuesday, September 15th. The stock was sold at an average price of $245.64, for a total value of $2,087,940.00. Following the sale, the director directly owned 68,000 shares of the company’s stock, valued at $16,703,520. The trade was a 11.11% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 26,202 shares of company stock worth $5,998,079 over the last quarter. 3.70% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of the stock. Tidal Investments LLC boosted its stake in HubSpot by 13.0% during the second quarter. Tidal Investments LLC now owns 6,307 shares of the software maker’s stock worth $1,151,000 after buying an additional 726 shares during the period. WINTON GROUP Ltd purchased a new stake in shares of HubSpot in the 2nd quarter valued at approximately $234,000. Engineers Gate Manager LP raised its stake in shares of HubSpot by 58.8% in the 2nd quarter. Engineers Gate Manager LP now owns 68,704 shares of the software maker’s stock valued at $12,539,000 after acquiring an additional 25,441 shares during the period. NewEdge Advisors LLC lifted its holdings in shares of HubSpot by 5.1% in the 2nd quarter. NewEdge Advisors LLC now owns 6,532 shares of the software maker’s stock worth $1,192,000 after acquiring an additional 317 shares during the last quarter. Finally, Allworth Financial LP boosted its position in shares of HubSpot by 21.6% during the 2nd quarter. Allworth Financial LP now owns 1,594 shares of the software maker’s stock worth $291,000 after purchasing an additional 283 shares during the period. Institutional investors and hedge funds own 90.39% of the company’s stock.

About HubSpot

(Get Free Report)

HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.

The company’s products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. These offerings support marketing automation, sales engagement, customer support, content management, data integration, payments and other commercial activities.