Shore Capital Group upgraded shares of ASOS (LON:ASC – Free Report) to a buy rating in a research report report published on Thursday morning, Marketbeat Ratings reports. The firm currently has GBX 520 target price on the stock.
ASC has been the topic of a number of other research reports. JPMorgan Chase & Co. increased their price objective on shares of ASOS from GBX 285 to GBX 330 and gave the company a “neutral” rating in a research report on Thursday, July 2nd. Berenberg Bank lifted their target price on shares of ASOS from GBX 600 to GBX 750 and gave the stock a “buy” rating in a research report on Thursday. Finally, Royal Bank Of Canada boosted their target price on shares of ASOS from GBX 275 to GBX 400 and gave the company a “sector perform” rating in a research note on Wednesday, August 5th. Four investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company’s stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of GBX 440.71.
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ASOS Price Performance
ASOS News Summary
Here are the key news stories impacting ASOS this week:
- Positive Sentiment: Improving trading outlook: ASOS said gross margin exceeded 50% and gross merchandise value returned to growth in the fourth quarter. Management now expects fiscal 2026 adjusted EBITDA to come in above the midpoint of its £150 million–£180 million guidance range, increasing the prospect of a full-year guidance beat. ASOS Reports Gross Margin Above 50% as GMV Returns to Growth in Fourth Quarter ASOS Sees FY26 Adjusted EBITDA Above Midpoint of Outlook
- Positive Sentiment: Turnaround momentum: Reports described an improving growth rate and a more upbeat outlook, suggesting that cost controls and operational changes may be translating into better profitability. Asos Expects to Beat Full-Year Guidance as Growth Rate Improves ASOS Shares Jump After Trading Update Signals Turnaround
- Positive Sentiment: Favorable analyst actions: Shore Capital upgraded ASOS to “buy,” while Berenberg raised its price target from GBX 600 to GBX 750 and maintained a “buy” rating. ASOS Upgraded by Shore Capital Group to Buy ASOS Price Target Raised to GBX 750
- Neutral Sentiment: Mixed broker view: Deutsche Bank issued a “buy” recommendation, but RBC Capital assigned a more cautious “hold” rating, indicating that analysts remain divided over the pace and durability of the recovery. ASOS Receives a Buy from Deutsche Bank ASOS Receives a Hold from RBC Capital
- Negative Sentiment: Frasers Group reduced its stake: The disposal lowered Frasers’ holding in ASOS to 25.04%, potentially removing some shareholder support and adding an overhang from further selling. Frasers Group Lowers ASOS Stake to 25.04%
About ASOS
ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.
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