LiveWire Group (NYSE:LVWR – Get Free Report) and Hyundai Motor (OTCMKTS:HYMLF – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, valuation, dividends and analyst recommendations.
Insider and Institutional Ownership
0.9% of LiveWire Group shares are held by institutional investors. 0.4% of LiveWire Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares LiveWire Group and Hyundai Motor’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| LiveWire Group | -234.48% | -198.18% | -60.98% |
| Hyundai Motor | 4.31% | 6.25% | 2.17% |
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| LiveWire Group | 1 | 0 | 0 | 0 | 1.00 |
| Hyundai Motor | 0 | 1 | 0 | 0 | 2.00 |
Earnings & Valuation
This table compares LiveWire Group and Hyundai Motor”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| LiveWire Group | $25.67 million | 11.28 | -$75.11 million | ($0.37) | -3.81 |
| Hyundai Motor | $131.12 billion | 0.15 | $6.65 billion | $21.38 | 4.16 |
Hyundai Motor has higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than Hyundai Motor, indicating that it is currently the more affordable of the two stocks.
Summary
Hyundai Motor beats LiveWire Group on 8 of the 11 factors compared between the two stocks.
About LiveWire Group
LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.
About Hyundai Motor
Hyundai Motor Company, together with its subsidiaries, manufactures and distributes motor vehicles and parts. It operates through Vehicle, Finance, and Others segments. The company offers cars under the Azera, Sonata, Veloster, Veloster N, i30 Fastback N, i30 N, i30, Elantra, Accent, i20, and i10 names; and SUVs under the Palisade, Santa Fe, Tucson, Creta, Kona, and Venue names. It also provides commercial vehicles under the H-1 and H-100 names; and eco vehicles under the IONIQ 5, NEXO, Santa Fe Hybrid/Plug-in Hybrid, Tucson Hybrid, KONA Electric, Elantra Hybrid, IONIQ Plug-in Hybrid, IONIQ Electric, IONIQ Electric, and i30 Hybrid names. In addition, the company offers trucks, buses, vans, and engines; vehicle financing, credit card processing, marketing, engineering, mobility, and insurance services; and train manufacturing services, as well as operates a football club. Further, it is involved in real estate development; research and development; and investment activities. The company was incorporated in 1967 and is headquartered in Seoul, South Korea.
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