CIMG (NASDAQ:IMG – Get Free Report) and Hershey (NYSE:HSY – Get Free Report) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, dividends, earnings, profitability, valuation, institutional ownership and analyst recommendations.
Earnings & Valuation
This table compares CIMG and Hershey”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| CIMG | $10.30 million | 0.21 | -$4.88 million | ($4.00) | -0.06 |
| Hershey | $11.69 billion | 2.90 | $883.26 million | $7.32 | 23.09 |
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for CIMG and Hershey, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| CIMG | 1 | 0 | 0 | 0 | 1.00 |
| Hershey | 0 | 16 | 6 | 0 | 2.27 |
Hershey has a consensus price target of $204.78, suggesting a potential upside of 21.14%. Given Hershey’s stronger consensus rating and higher possible upside, analysts clearly believe Hershey is more favorable than CIMG.
Profitability
This table compares CIMG and Hershey’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| CIMG | N/A | -23.59% | -15.90% |
| Hershey | 12.24% | 31.92% | 10.71% |
Insider & Institutional Ownership
23.4% of CIMG shares are owned by institutional investors. Comparatively, 58.0% of Hershey shares are owned by institutional investors. 0.1% of CIMG shares are owned by insiders. Comparatively, 0.1% of Hershey shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Volatility & Risk
CIMG has a beta of 1.24, suggesting that its share price is 24% more volatile than the S&P 500. Comparatively, Hershey has a beta of 0.11, suggesting that its share price is 89% less volatile than the S&P 500.
Summary
Hershey beats CIMG on 12 of the 14 factors compared between the two stocks.
About CIMG
CIMG Inc. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. CIMG Inc., formerly known as NUZEE INC., is based in BEIJING.
About Hershey
The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. The company operates through three segments: North America Confectionery, North America Salty Snacks, and International. It offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. The company provides its products primarily under the Hershey’s, Reese’s, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily’s, SkinnyPop, Pirates Booty, Dot’s Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. It markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. The company exports its products in approximately 80 countries worldwide. The Hershey Company was founded in 1894 and is headquartered in Hershey, Pennsylvania.
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