Salesforce’s (CRM) Market Outperform Rating Reiterated at Citizens Jmp

Posted by Geri Gentry on Sep 21st, 2026

Citizens Jmp reaffirmed their market outperform rating on shares of Salesforce (NYSE:CRM – Free Report) in a research note released on Friday morning,Benzinga reports. Citizens Jmp currently has a $315.00 price objective on the CRM provider’s stock.

Other research analysts also recently issued research reports about the company. DA Davidson set a $225.00 price objective on Salesforce in a research note on Thursday. UBS Group reissued a “buy” rating on shares of Salesforce in a report on Friday, September 11th. The Goldman Sachs Group restated a “buy” rating on shares of Salesforce in a research note on Thursday, August 27th. Weiss Ratings raised shares of Salesforce from a “sell (d+)” rating to a “hold (c-)” rating in a report on Wednesday, August 12th. Finally, Guggenheim upped their price target on shares of Salesforce from $270.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday. Three analysts have rated the stock with a Strong Buy rating, thirty have issued a Buy rating, fourteen have given a Hold rating and three have issued a Sell rating to the company. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $275.14.

Read Our Latest Stock Report on CRM

Salesforce Trading Down 0.2%

Shares of CRM stock opened at $237.56 on Friday. Salesforce has a 1 year low of $146.32 and a 1 year high of $269.11. The firm has a fifty day moving average price of $208.91 and a 200-day moving average price of $189.22. The company has a debt-to-equity ratio of 1.02, a current ratio of 0.84 and a quick ratio of 0.84. The company has a market cap of $195.51 billion, a price-to-earnings ratio of 21.66, a PEG ratio of 1.09 and a beta of 1.20.

Salesforce (NYSE:CRM – Get Free Report) last posted its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 EPS for the quarter, topping the consensus estimate of $3.27 by $2.63. The firm had revenue of $11.35 billion during the quarter, compared to analyst estimates of $11.33 billion. Salesforce had a return on equity of 24.90% and a net margin of 21.99%.Salesforce’s revenue was up 10.8% on a year-over-year basis. During the same period in the prior year, the business posted $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, equities analysts predict that Salesforce will post 12.82 earnings per share for the current year.

Salesforce Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Thursday, October 8th. Investors of record on Thursday, September 17th will be issued a $0.44 dividend. The ex-dividend date of this dividend is Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a yield of 0.7%. Salesforce’s payout ratio is currently 16.04%.

Insiders Place Their Bets

In other Salesforce news, Director Craig Conway sold 4,500 shares of the company’s stock in a transaction that occurred on Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the transaction, the director directly owned 5,437 shares in the company, valued at $1,416,936.57. This represents a 45.29% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. 3.50% of the stock is owned by insiders.

Hedge Funds Weigh In On Salesforce

A number of hedge funds and other institutional investors have recently modified their holdings of the stock. BlackRock Inc. bought a new stake in Salesforce in the 2nd quarter valued at $11,396,844,000. State Street Corp boosted its holdings in shares of Salesforce by 1.3% during the 4th quarter. State Street Corp now owns 50,080,230 shares of the CRM provider’s stock valued at $13,286,909,000 after purchasing an additional 659,573 shares during the last quarter. Capital International Investors boosted its holdings in shares of Salesforce by 13.3% during the 4th quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider’s stock valued at $6,019,199,000 after purchasing an additional 2,669,891 shares during the last quarter. Geode Capital Management LLC grew its position in shares of Salesforce by 3.8% during the fourth quarter. Geode Capital Management LLC now owns 21,782,556 shares of the CRM provider’s stock valued at $5,751,073,000 after purchasing an additional 791,345 shares in the last quarter. Finally, Capital World Investors increased its holdings in shares of Salesforce by 13.5% in the fourth quarter. Capital World Investors now owns 19,672,684 shares of the CRM provider’s stock worth $5,211,515,000 after purchasing an additional 2,347,478 shares during the last quarter. Institutional investors own 80.43% of the company’s stock.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce set a fiscal 2030 revenue target of more than $63 billion, above market expectations. Management said artificial intelligence, data products and higher customer spending should support long-term growth and help counter fears that AI could disrupt its core software business. Salesforce issues revenue target of over $63 billion for fiscal 2030
Positive Sentiment: Several firms raised their price targets, including Stifel, Canaccord Genuity, BMO Capital Markets, Citizens JMP, Stephens and Wells Fargo. Targets generally range from $250 to $315, reflecting optimism that Agentforce and other AI products can accelerate revenue and customer expansion. Six Analysts Turn Bullish on Salesforce
Positive Sentiment: BNP Paribas described business activity as improving, while Salesforce’s broader AIforce strategy connects CRM data with partners including Google Cloud, Anthropic, Nvidia and Snap. These relationships could increase Agentforce usage and strengthen Salesforce’s enterprise ecosystem.
Neutral Sentiment: Salesforce unveiled Koa, its first internally developed AI model for CRM reasoning, and AIforce, a platform intended to make CRM data available across multiple applications. However, Koa is not yet broadly available, limiting its immediate effect on revenue or earnings. Why Salesforce’s Homegrown AI Model Won’t Move the Stock Until 2027
Negative Sentiment: UBS said AIforce could drive usage but cautioned that its pricing is currently too high. Investors therefore remain uncertain whether Agentforce adoption will translate into substantial incremental revenue and acceptable customer returns. Salesforce’s AIforce Offering has Potential to Drive Usage but Price Point is Too High
Negative Sentiment: The stock has rallied sharply toward its 52-week high, so investors may be taking profits while waiting for proof of near-term AI monetization. A recent system outage and mixed partner feedback on pricing add to execution concerns. Why Salesforce Stock Dropped Despite Analysts Boosting Targets

Salesforce Company Profile

(Get Free Report)

Salesforce, Inc is a cloud-based software company that provides customer relationship management (CRM) technology and related enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, data analytics and business operations through subscription-based software and cloud services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud and the Salesforce Platform. Salesforce also offers Slack for workplace collaboration, Tableau for data visualization and analytics, MuleSoft for application integration, and artificial intelligence capabilities, including its Agentforce platform for building and deploying AI agents.

Founded in 1999, Salesforce is headquartered in San Francisco, California, and serves businesses and organizations across a broad range of industries and geographic markets worldwide.