Angi (NASDAQ:ANGI – Get Free Report) and MediaAlpha (NYSE:MAX – Get Free Report) are both small-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, profitability, institutional ownership, analyst recommendations, risk and valuation.
Volatility and Risk
Angi has a beta of 1.61, indicating that its share price is 61% more volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of current ratings and price targets for Angi and MediaAlpha, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Angi | 2 | 6 | 2 | 0 | 2.00 |
| MediaAlpha | 0 | 5 | 3 | 1 | 2.56 |
Profitability
This table compares Angi and MediaAlpha’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Angi | -22.35% | 1.52% | 0.84% |
| MediaAlpha | 7.94% | -301.42% | 28.23% |
Insider & Institutional Ownership
12.8% of Angi shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 3.3% of Angi shares are held by insiders. Comparatively, 14.6% of MediaAlpha shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Valuation and Earnings
This table compares Angi and MediaAlpha”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Angi | $1.03 billion | 0.21 | $43.83 million | ($5.52) | -0.96 |
| MediaAlpha | $1.22 billion | 0.52 | $25.62 million | $1.62 | 6.48 |
Angi has higher earnings, but lower revenue than MediaAlpha. Angi is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.
Summary
MediaAlpha beats Angi on 11 of the 15 factors compared between the two stocks.
About Angi
Angi Inc. connects home service professionals with consumers in the United States and internationally. The company operates through three segments: Ads and Leads, Services, and International. It provides consumers with tools and resources to help them find local, pre-screened and customer-rated service professionals, matches consumers with independently established home services professionals. The company's Ads and Leads segment connects consumers with service professionals for local services through nationwide network of service professionals in various service categories; provides consumers with valuable tools, services, and content, including verified reviews, to help them research, shop, and hire for local services; and sells term-based website, mobile, and magazine advertising to certified service professionals, as well as services and tools, including quoting, invoicing, and payment services. This segment provides consumers access to online True Cost Guide, which provides project cost information for various project types, as well as a library of home services-related content. Its Services segment offers a pre-priced offering, pursuant to which consumers can request services through Angi and Handy branded platforms and pay for such services on the applicable platform directly; and provides professionals with access to a pool of consumers seeking service professionals and must validate their home services experience, as well as attest to holding the requisite license(s) and maintain an acceptable rating to remain on Services platforms. The company's International segment operates Travaux, MyBuilder, MyHammer, Werkspo, and Homestars home services marketplaces. The company was formerly known as ANGI Homeservices Inc. and changed its name to Angi Inc. in March 2021. The company was incorporated in 2017 and is headquartered in Denver, Colorado. Angi Inc. operates as a subsidiary of IAC Inc.
About MediaAlpha
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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