Insider Buying: Baozun (NASDAQ:BZUN) CEO Purchases 7,300 Shares of Stock

Posted by Brenda Bartman on Sep 18th, 2026

Baozun Inc. (NASDAQ:BZUN – Get Free Report) CEO Wenbin Qiu bought 7,300 shares of Baozun stock in a transaction that occurred on Wednesday, September 16th. The stock was purchased at an average price of $2.74 per share, with a total value of $20,002.00. Following the purchase, the chief executive officer directly owned 1,645,772 shares in the company, valued at $4,509,415.28. The trade was a 0.45% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link.

Wenbin Qiu also recently made the following trade(s):

On Thursday, September 17th, Wenbin Qiu purchased 7,100 shares of Baozun stock. The shares were purchased at an average price of $2.84 per share, for a total transaction of $20,164.00.
On Monday, September 14th, Wenbin Qiu acquired 7,300 shares of Baozun stock. The stock was purchased at an average cost of $2.74 per share, for a total transaction of $20,002.00.
On Monday, June 22nd, Wenbin Qiu acquired 10,000 shares of Baozun stock. The stock was purchased at an average cost of $2.81 per share, for a total transaction of $28,100.00.

Baozun Stock Up 0.7%

Shares of NASDAQ:BZUN opened at $2.78 on Friday. Baozun Inc. has a 52-week low of $2.07 and a 52-week high of $4.55. The stock has a market cap of $161.55 million, a price-to-earnings ratio of -8.42 and a beta of 0.51. The business has a 50-day moving average price of $2.80 and a 200-day moving average price of $2.68.

Baozun (NASDAQ:BZUN – Get Free Report) last issued its earnings results on Friday, August 14th. The technology company reported $0.19 EPS for the quarter. Baozun had a positive return on equity of 2.55% and a negative net margin of 1.26%.The firm had revenue of $403.74 million for the quarter.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Cetera Investment Advisers grew its position in shares of Baozun by 23.6% during the 1st quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock valued at $91,000 after acquiring an additional 7,289 shares during the period. Nano Cap New Millennium Growth Fund L P acquired a new position in Baozun in the 4th quarter worth about $133,000. Dimensional Fund Advisors LP boosted its position in Baozun by 3.1% during the first quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company’s stock worth $1,418,000 after purchasing an additional 18,067 shares in the last quarter. Finally, Northwestern Mutual Wealth Management Co. boosted its position in Baozun by 75,465,800.0% during the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company’s stock worth $2,007,000 after purchasing an additional 754,658 shares in the last quarter. Hedge funds and other institutional investors own 47.29% of the company’s stock.

Wall Street Analyst Weigh In

A number of equities analysts have weighed in on BZUN shares. Citigroup reiterated a “buy” rating on shares of Baozun in a research note on Thursday, August 27th. CLSA upgraded Baozun from a “hold” rating to an “outperform” rating and upped their target price for the stock from $3.20 to $3.80 in a research note on Friday, August 28th. Wall Street Zen cut Baozun from a “strong-buy” rating to a “buy” rating in a research report on Saturday, August 8th. Finally, Weiss Ratings reissued a “sell (d-)” rating on shares of Baozun in a report on Friday, July 17th. Two analysts have rated the stock with a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, Baozun has an average rating of “Hold” and an average price target of $3.80.

Read Our Latest Research Report on Baozun

About Baozun

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Baozun Inc (NASDAQ: BZUN) is a China-based brand e-commerce and digital commerce services company. Founded in 2007 and headquartered in Shanghai, the company helps brands establish, operate and grow their online and omnichannel businesses, primarily in China and selected international markets.

Baozun’s services include e-commerce technology, online store design and operation, digital marketing, customer service, data analytics, warehousing and logistics. Its technology and service platform supports brands across major online marketplaces, social commerce channels and direct-to-consumer websites, helping them manage product listings, orders, payments, fulfillment and customer engagement.

The company has historically worked with international and domestic brands in categories such as apparel, consumer products, electronics and beauty.