Mission Produce (NASDAQ:AVO – Get Free Report) and J. M. Smucker (NYSE:SJM – Get Free Report) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, analyst recommendations, risk and dividends.
Profitability
This table compares Mission Produce and J. M. Smucker’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Mission Produce | 0.12% | 5.91% | 3.41% |
| J. M. Smucker | 2.51% | 19.85% | 6.76% |
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Mission Produce and J. M. Smucker, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Mission Produce | 1 | 1 | 4 | 1 | 2.71 |
| J. M. Smucker | 0 | 7 | 11 | 0 | 2.61 |
Mission Produce presently has a consensus target price of $16.00, indicating a potential upside of 39.01%. J. M. Smucker has a consensus target price of $136.00, indicating a potential upside of 1.91%. Given Mission Produce’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Mission Produce is more favorable than J. M. Smucker.
Insider & Institutional Ownership
63.6% of Mission Produce shares are held by institutional investors. Comparatively, 81.7% of J. M. Smucker shares are held by institutional investors. 30.8% of Mission Produce shares are held by insiders. Comparatively, 2.8% of J. M. Smucker shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Volatility and Risk
Mission Produce has a beta of 0.45, meaning that its share price is 55% less volatile than the S&P 500. Comparatively, J. M. Smucker has a beta of 0.26, meaning that its share price is 74% less volatile than the S&P 500.
Earnings & Valuation
This table compares Mission Produce and J. M. Smucker”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Mission Produce | $1.34 billion | 0.75 | $37.70 million | $0.03 | 383.67 |
| J. M. Smucker | $9.05 billion | 1.57 | -$138.70 million | $2.14 | 62.36 |
Mission Produce has higher earnings, but lower revenue than J. M. Smucker. J. M. Smucker is trading at a lower price-to-earnings ratio than Mission Produce, indicating that it is currently the more affordable of the two stocks.
Summary
J. M. Smucker beats Mission Produce on 8 of the 15 factors compared between the two stocks.
About Mission Produce
Mission Produce, Inc. engages in the sourcing, farming, packaging, marketing, and distribution of avocados, mangoes, and blueberries to food retailers, distributors, and foodservice customers in the United States and internationally. The company operates through three segments, Marketing and Distribution; International Farming; and Blueberries. It also provides ripening, bagging, custom packing, logistical management, and quality assurance services. In addition, the company offers merchandising and promotional support, and insights on market trends, and training services. Mission Produce, Inc. was founded in 1983 and is headquartered in Oxnard, California.
About J. M. Smucker
The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. It operates in three segments: U.S. Retail Pet Foods, U.S. Retail Coffee, and U.S. Retail Consumer Foods. The company offers mainstream roast, ground, single serve, and premium coffee; peanut butter and specialty spreads; fruit spreads, toppings, and syrups; jelly products; nut mix products; shortening and oils; frozen sandwiches and snacks; pet food and pet snacks; and foodservice hot beverage, foodservice portion control, and flour products, as well as dog and cat food, frozen handheld products, juices and beverages, and baking mixes and ingredients. It provides its products under the Meow Mix, Milk-Bone, Pup-Peroni, Canine Carry Outs, Folgers, Café Bustelo, Dunkin', Folgers, Café Bustelo, 1850, Jif, Smucker's, Smucker's Uncrustables, Robin Hood, and Five Roses. The company sells its products through direct sales and brokers to food retailers, club stores, discount and dollar stores, online retailers, pet specialty stores, natural foods stores and distributors, drug stores, military commissaries, and mass merchandisers. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio.
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