Viking (NYSE:VIK – Get Free Report) and Red Rock Resorts (NASDAQ:RRR – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, earnings, profitability, institutional ownership, dividends and valuation.
Valuation and Earnings
This table compares Viking and Red Rock Resorts”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viking | $6.50 billion | 5.83 | $1.15 billion | $3.01 | 28.26 |
| Red Rock Resorts | $2.01 billion | 2.92 | $188.07 million | $2.83 | 19.75 |
Profitability
This table compares Viking and Red Rock Resorts’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viking | 19.33% | 117.98% | 10.80% |
| Red Rock Resorts | 8.43% | 56.19% | 4.01% |
Analyst Ratings
This is a summary of current ratings and recommmendations for Viking and Red Rock Resorts, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viking | 1 | 2 | 16 | 0 | 2.79 |
| Red Rock Resorts | 0 | 4 | 16 | 1 | 2.86 |
Viking presently has a consensus price target of $107.33, indicating a potential upside of 26.19%. Red Rock Resorts has a consensus price target of $71.94, indicating a potential upside of 28.70%. Given Red Rock Resorts’ stronger consensus rating and higher possible upside, analysts plainly believe Red Rock Resorts is more favorable than Viking.
Insider & Institutional Ownership
98.8% of Viking shares are held by institutional investors. Comparatively, 47.8% of Red Rock Resorts shares are held by institutional investors. 54.3% of Red Rock Resorts shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Risk and Volatility
Viking has a beta of 1.41, suggesting that its stock price is 41% more volatile than the S&P 500. Comparatively, Red Rock Resorts has a beta of 1.31, suggesting that its stock price is 31% more volatile than the S&P 500.
Summary
Viking beats Red Rock Resorts on 10 of the 14 factors compared between the two stocks.
About Viking
Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.
About Red Rock Resorts
Red Rock Resorts, Inc., through its interest in Station Casinos LLC, develops and operates casino and entertainment properties in the United States. The company owns and operates gaming and entertainment facilities, including Durango Casino & Resort and smaller casinos in the Las Vegas regional market. The company was formerly known as Station Casinos Corp. and changed its name to Red Rock Resorts, Inc. in January 2016. Red Rock Resorts, Inc. was founded in 1976 and is based in Las Vegas, Nevada.
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