Amazon.com (NASDAQ:AMZN) Trading Up 1.9% – Here’s Why

Posted by Stanley Muller on Sep 11th, 2026

Shares of Amazon.com, Inc. (NASDAQ:AMZN) rose 1.9% during mid-day trading on Friday . The company traded as high as $257.59 and last traded at $256.78. 25,916,895 shares traded hands during mid-day trading, a decline of 46% from the average session volume of 47,656,273 shares. The stock had previously closed at $251.89.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Major Qualcomm AI-chip agreement: Amazon could purchase up to $60 billion of Qualcomm data-center chips and related products over the long term. The deal reinforces AWS’s infrastructure ambitions and could improve chip supply diversification, although it also represents substantial future spending. Qualcomm’s AI Ambitions Get a Boost From Amazon Partnership
Positive Sentiment: AI investment is showing commercial returns: Analysts argued that Amazon and Alphabet are beginning to generate strong returns from their AI infrastructure spending. Rivian also reported eliminating more than 15 days of manual work per financial close after deploying an AI system on Amazon Bedrock, offering a concrete example of enterprise demand for AWS tools. Forget the Capex Fears: Why Alphabet and Amazon Are Must-Buys
Positive Sentiment: Prime Air is nearing wider U.K. deployment: Amazon completed more than 500 drone-delivery trial flights near Darlington and is seeking approval to expand service. Broader drone operations could eventually lower last-mile delivery costs and improve delivery speed. Amazon delivery drones set for UK expansion after successful trial
Positive Sentiment: Additional digital-commerce opportunities: Amazon is allowing selected U.S. brands to advertise in ChatGPT and is adding shopping features to Prime Video, potentially expanding advertising, product discovery, and commerce revenue. Amazon gives OpenAI’s ad business a boost
Neutral Sentiment: Amazon is broadening its ecosystem: Plans include $230 million for Whole Foods employee benefits, six additional Arianespace launches for Project Kuiper, expanded Amazon Pay insurance offerings in India, and continued Zoox robotaxi testing. These initiatives may create future growth but require investment before material financial benefits are clear.
Negative Sentiment: Capital-spending concerns remain: Amazon raised £4.25 billion in sterling bonds to help fund AI infrastructure, while Ohio lawmakers are reconsidering data-center tax incentives. Higher financing costs or reduced subsidies could pressure the returns on Amazon’s multibillion-dollar expansion. Amazon raises £4.25 billion in debut sterling bond sale for AI
Negative Sentiment: Prime Air faces safety and reputational risk: A fatal Miami aircraft accident involving the Prime Air network is drawing renewed scrutiny, with investigators reporting warnings about excessive speed before the crash. Potential regulatory, insurance, and operational consequences could weigh on sentiment. NTSB Says Amazon Plane Pilot Warned It Was Too Fast Before Fatal Miami Crash

Analyst Ratings Changes

Several equities analysts have recently commented on AMZN shares. Roth Capital reiterated a “buy” rating and set a $325.00 target price on shares of Amazon.com in a research note on Monday, August 3rd. Zacks Research raised Amazon.com from a “hold” rating to a “strong-buy” rating in a report on Tuesday, August 4th. Monness Crespi & Hardt increased their target price on shares of Amazon.com from $315.00 to $330.00 and gave the stock a “buy” rating in a report on Friday, July 31st. Phillip Securities cut shares of Amazon.com from a “strong-buy” rating to a “moderate buy” rating in a report on Monday, August 3rd. Finally, DA Davidson reiterated a “neutral” rating and set a $250.00 price target on shares of Amazon.com in a research report on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Amazon.com currently has an average rating of “Moderate Buy” and an average target price of $323.26.

View Our Latest Stock Report on Amazon.com

Amazon.com Stock Up 2.0%

The firm’s fifty day moving average is $255.28 and its two-hundred day moving average is $244.04. The firm has a market cap of $2.77 trillion, a price-to-earnings ratio of 20.67, a P/E/G ratio of 1.95 and a beta of 1.44. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm had revenue of $200.61 billion for the quarter, compared to analysts’ expectations of $197.03 billion. During the same quarter last year, the company earned $1.68 EPS. Amazon.com’s quarterly revenue was up 19.6% on a year-over-year basis. On average, sell-side analysts expect that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Insider Buying and Selling at Amazon.com

In related news, CEO Andrew Jassy sold 20,000 shares of the business’s stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the sale, the chief executive officer owned 2,235,766 shares of the company’s stock, valued at $579,085,751.66. The trade was a 0.89% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of the stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.06, for a total value of $3,766,991.46. Following the transaction, the chief executive officer directly owned 17,794 shares of the company’s stock, valued at approximately $4,609,713.64. The trade was a 44.97% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 71,589 shares of company stock valued at $18,568,785. 8.90% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Amazon.com

Several hedge funds and other institutional investors have recently bought and sold shares of AMZN. Norges Bank acquired a new position in Amazon.com in the fourth quarter worth approximately $32,868,735,000. Auto Owners Insurance Co lifted its position in shares of Amazon.com by 27,376.7% during the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock valued at $2,272,397,000 after acquiring an additional 98,090,585 shares during the last quarter. Bank of America Corp DE bought a new stake in shares of Amazon.com during the 2nd quarter worth $22,218,775,000. J. Stern & Co. LLP grew its holdings in shares of Amazon.com by 20,598.0% in the 4th quarter. J. Stern & Co. LLP now owns 87,982,814 shares of the e-commerce giant’s stock worth $20,308,193,000 after acquiring an additional 87,557,736 shares during the last quarter. Finally, Bank of New York Mellon Corp acquired a new stake in shares of Amazon.com during the second quarter worth $16,341,405,000. 72.20% of the stock is currently owned by institutional investors.

Amazon.com Company Profile

(Get Free Report)

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon’s websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.