Netflix (NASDAQ:NFLX) Stock Price Down 5.3% – Time to Sell?

Posted by Brenda Bartman on Sep 4th, 2026

Netflix, Inc. (NASDAQ:NFLX – Get Free Report)’s stock price fell 5.3% during mid-day trading on Friday . The company traded as low as $78.23 and last traded at $78.25. Approximately 39,508,802 shares changed hands during mid-day trading, a decline of 9% from the average daily volume of 43,416,680 shares. The stock had previously closed at $82.67.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Netflix raised subscription prices in the U.K., a market that generates roughly 20% of the company’s EMEA revenue. The increase could boost average revenue per member and profitability if subscriber retention remains strong. Netflix hikes UK prices for the second time in 2026
Positive Sentiment: Netflix’s advertising business continues to attract investor interest, with advertiser growth, programmatic access and artificial-intelligence tools potentially creating a second monetization engine beyond subscriptions. Netflix Stock Rebound Fuels Ad Growth Talk
Positive Sentiment: Recent bullish commentary points to Netflix’s roughly 325 million paid memberships, strong margins and potential for additional monetization. The stock also benefited previously from bargain buying after reaching a 52-week low. Why Netflix Stock Gained 13% in August
Neutral Sentiment: Speculation about possible streaming acquisitions has drawn attention, but regulatory barriers, controlling shareholders and potentially high purchase prices make a deal uncertain and provide no immediate earnings benefit. Netflix’s Acquisition Wishlist
Negative Sentiment: Investors appear focused on the risk that repeated U.K. price increases could weigh on subscriber growth or increase cancellations, particularly after Netflix raised U.S. prices earlier this year. Netflix Stock Falls as Streamer Raises U.K. Price
Negative Sentiment: Higher interest rates are pressuring long-duration growth companies and higher-multiple media stocks, creating a valuation-driven headwind for Netflix even as its operating outlook remains solid. Netflix Falls as Rate Repricing Pressures Growth Stocks

Analysts Set New Price Targets

A number of brokerages have weighed in on NFLX. Robert W. Baird set a $90.00 price target on Netflix and gave the stock an “outperform” rating in a research report on Wednesday, July 22nd. China Renaissance lowered their price objective on Netflix from $100.00 to $80.00 and set a “hold” rating on the stock in a report on Friday, July 17th. Bank of America reduced their target price on Netflix from $125.00 to $105.00 and set a “buy” rating for the company in a report on Friday, July 17th. BMO Capital Markets reaffirmed an “outperform” rating on shares of Netflix in a research report on Friday, August 14th. Finally, Morgan Stanley reiterated an “overweight” rating and set a $90.00 price target (down from $115.00) on shares of Netflix in a report on Tuesday, July 14th. Four research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, sixteen have assigned a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, Netflix currently has a consensus rating of “Moderate Buy” and a consensus price target of $96.65.

Get Our Latest Stock Report on Netflix

Netflix Trading Down 5.3%

The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.14 and a current ratio of 1.14. The company has a 50-day simple moving average of $75.43 and a 200 day simple moving average of $84.44. The company has a market capitalization of $325.83 billion, a P/E ratio of 24.63, a P/E/G ratio of 1.16 and a beta of 1.53.

Netflix (NASDAQ:NFLX – Get Free Report) last posted its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, beating the consensus estimate of $0.79 by $0.01. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The company had revenue of $12.56 billion during the quarter, compared to analysts’ expectations of $12.58 billion. During the same period in the prior year, the business earned $0.72 earnings per share. Netflix’s revenue for the quarter was up 13.4% compared to the same quarter last year. Sell-side analysts expect that Netflix, Inc. will post 3.59 earnings per share for the current year.

Insider Buying and Selling

In related news, CEO Theodore A. Sarandos sold 27,312 shares of the firm’s stock in a transaction on Tuesday, August 4th. The stock was sold at an average price of $73.35, for a total value of $2,003,335.20. Following the completion of the transaction, the chief executive officer directly owned 178,954 shares of the company’s stock, valued at $13,126,275.90. This trade represents a 13.24% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Richard N. Barton sold 2,160 shares of Netflix stock in a transaction on Wednesday, August 5th. The stock was sold at an average price of $75.10, for a total transaction of $162,216.00. Following the sale, the director owned 246 shares in the company, valued at $18,474.60. This represents a 89.78% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 213,595 shares of company stock worth $15,812,072. 1.24% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Netflix

A number of hedge funds and other institutional investors have recently made changes to their positions in NFLX. Parkside Financial Bank & Trust lifted its position in shares of Netflix by 14.6% during the 2nd quarter. Parkside Financial Bank & Trust now owns 22,370 shares of the Internet television network’s stock worth $1,597,000 after buying an additional 2,858 shares during the period. Brown Lisle Cummings Inc. grew its position in Netflix by 0.7% in the second quarter. Brown Lisle Cummings Inc. now owns 43,963 shares of the Internet television network’s stock valued at $3,139,000 after acquiring an additional 294 shares during the period. Alternative Investment Advisors LLC. raised its stake in Netflix by 4.8% during the second quarter. Alternative Investment Advisors LLC. now owns 3,230 shares of the Internet television network’s stock worth $231,000 after acquiring an additional 147 shares in the last quarter. Cornerstone Financial Management LLC lifted its holdings in shares of Netflix by 42.2% during the second quarter. Cornerstone Financial Management LLC now owns 529 shares of the Internet television network’s stock valued at $38,000 after acquiring an additional 157 shares during the period. Finally, VELA Investment Management LLC lifted its holdings in shares of Netflix by 240.2% during the second quarter. VELA Investment Management LLC now owns 19,543 shares of the Internet television network’s stock valued at $1,395,000 after acquiring an additional 13,798 shares during the period. 80.93% of the stock is owned by institutional investors.

About Netflix

(Get Free Report)

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.