Insider Selling: JFrog (NASDAQ:FROG) Director Sells $57,289.14 in Stock

Posted by Brian Himes on Sep 4th, 2026

JFrog Ltd. (NASDAQ:FROG – Get Free Report) Director Elisa Steele sold 554 shares of the firm’s stock in a transaction dated Friday, August 28th. The shares were sold at an average price of $103.41, for a total transaction of $57,289.14. Following the completion of the transaction, the director directly owned 23,750 shares in the company, valued at approximately $2,455,987.50. This represents a 2.28% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

JFrog Trading Down 1.2%

Shares of NASDAQ:FROG opened at $90.61 on Friday. The firm has a 50 day moving average of $89.29 and a 200-day moving average of $68.29. JFrog Ltd. has a 12 month low of $34.05 and a 12 month high of $105.76. The stock has a market capitalization of $11.17 billion, a PE ratio of -244.89 and a beta of 1.28.

JFrog (NASDAQ:FROG – Get Free Report) last posted its quarterly earnings results on Thursday, August 6th. The company reported $0.27 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.24 by $0.03. The business had revenue of $163.77 million for the quarter, compared to analyst estimates of $155.63 million. JFrog had a negative net margin of 7.35% and a negative return on equity of 2.71%. The firm’s revenue for the quarter was up 28.7% on a year-over-year basis. During the same quarter last year, the business posted $0.18 EPS. JFrog has set its Q3 2026 guidance at 0.220-0.240 EPS and its FY 2026 guidance at 0.960-1.000 EPS. On average, research analysts predict that JFrog Ltd. will post -0.11 EPS for the current fiscal year.

Analyst Ratings Changes

Several analysts recently weighed in on the company. Royal Bank Of Canada restated an “outperform” rating and set a $118.00 price objective on shares of JFrog in a research report on Thursday. Needham & Company LLC reissued a “buy” rating and set a $115.00 target price on shares of JFrog in a research note on Thursday. Truist Financial increased their target price on shares of JFrog from $105.00 to $110.00 and gave the stock a “buy” rating in a report on Friday, August 7th. Oppenheimer raised their price target on shares of JFrog from $105.00 to $115.00 and gave the company an “outperform” rating in a research note on Friday, August 7th. Finally, KeyCorp upped their price objective on shares of JFrog from $89.00 to $114.00 and gave the stock an “overweight” rating in a research report on Friday, August 7th. Twenty-two investment analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, JFrog presently has an average rating of “Moderate Buy” and an average price target of $106.36.

View Our Latest Research Report on JFrog

Key Headlines Impacting JFrog

Here are the key news stories impacting JFrog this week:

Positive Sentiment: TD Cowen, RBC and Needham reaffirmed bullish ratings on JFrog and assigned price targets of $120, $118 and $115, respectively, implying substantial upside from recent trading levels. The endorsements reinforce Wall Street’s confidence in JFrog’s DevOps, software-supply-chain and artificial-intelligence opportunity.
Positive Sentiment: JFrog announced a partnership with Wiz focused on securing AI-era software supply chains. The company also highlighted zero-touch remediation, continuous compliance and security for agentic workforces, potentially expanding its addressable market and strengthening its platform’s strategic value. JFrog Wiz partnership announcement JFrog zero-touch remediation announcement
Neutral Sentiment: Director Frederic Simon sold 120,000 shares worth approximately $11.2 million under a pre-arranged Rule 10b5-1 plan, while CEO Shlomi Ben Haim sold about $3.4 million of shares to cover tax withholding on vested equity. Both executives retained substantial holdings, reducing the significance of the sales as discretionary bearish signals. JFrog insider transaction filings
Negative Sentiment: Security researchers reported that attackers are exploiting a critical JFrog Artifactory flaw to forge administrative tokens and potentially gain elevated control. The reports may prompt urgent customer patching, increase scrutiny of JFrog’s security practices and create potential liability or retention risks. Hackers exploit JFrog Artifactory flaw
Negative Sentiment: Additional insider-selling reports, including a roughly $25.1 million sale by CTO Yoav Landman and a smaller director transaction, could weigh on sentiment, although pre-arranged trading plans and tax-related sales limit their predictive value.

Hedge Funds Weigh In On JFrog

A number of institutional investors and hedge funds have recently bought and sold shares of the company. UBS Group AG lifted its position in shares of JFrog by 293.8% in the 4th quarter. UBS Group AG now owns 296,419 shares of the company’s stock worth $18,514,000 after purchasing an additional 221,155 shares during the period. Summit Partners Public Asset Management LLC increased its position in shares of JFrog by 77.8% during the fourth quarter. Summit Partners Public Asset Management LLC now owns 1,587,525 shares of the company’s stock worth $99,157,000 after buying an additional 694,700 shares during the period. Dana Investment Advisors Inc. bought a new position in JFrog during the fourth quarter worth $2,013,000. American Capital Management Inc. bought a new position in JFrog during the second quarter worth $1,225,000. Finally, Robeco Schweiz AG acquired a new position in JFrog in the fourth quarter valued at $11,293,000. Institutional investors and hedge funds own 85.02% of the company’s stock.

JFrog Company Profile

(Get Free Report)

JFrog is a software company specializing in DevOps solutions designed to streamline the management, distribution and security of software binaries. Its core offering, JFrog Artifactory, serves as a universal artifact repository manager compatible with all major package formats, enabling development teams to store, version and share build artifacts across the software delivery pipeline. The company’s platform also includes tools for continuous integration and delivery (CI/CD), security scanning and release automation.

Among JFrog’s flagship products are JFrog Xray, a security and compliance scanning service that analyzes artifacts and dependencies for vulnerabilities; JFrog Pipelines, a CI/CD orchestration engine that automates build and release workflows; and JFrog Distribution, which accelerates the secure distribution of software releases to edge nodes and end users.