Harte Hanks, Inc. (NASDAQ:HHS) Short Interest Up 54.8% in August

Posted by George Bondi on Sep 2nd, 2026

Harte Hanks, Inc. (NASDAQ:HHS – Get Free Report) was the target of a large increase in short interest during the month of August. As of August 14th, there was short interest totaling 24,883 shares, an increase of 54.8% from the July 30th total of 16,076 shares. Based on an average trading volume of 461,660 shares, the days-to-cover ratio is presently 0.1 days. Currently, 0.4% of the company’s shares are sold short.

Harte Hanks Stock Down 0.4%

Shares of NASDAQ HHS traded down $0.02 during midday trading on Wednesday, hitting $4.26. The stock had a trading volume of 7,956 shares, compared to its average volume of 56,721. The business’s 50 day moving average is $2.79 and its 200-day moving average is $2.71. The company has a market cap of $31.77 million, a P/E ratio of -5.61 and a beta of 0.08. Harte Hanks has a 52 week low of $2.00 and a 52 week high of $4.50.

Harte Hanks (NASDAQ:HHS – Get Free Report) last announced its quarterly earnings results on Friday, August 14th. The business services provider reported ($0.67) EPS for the quarter. The company had revenue of $37.98 million during the quarter. Harte Hanks had a negative return on equity of 30.14% and a negative net margin of 3.70%.

Institutional Inflows and Outflows

A number of hedge funds have recently made changes to their positions in the stock. Goldman Sachs Group Inc. bought a new stake in Harte Hanks in the 1st quarter valued at $49,000. Raffles Associates LP purchased a new position in shares of Harte Hanks during the second quarter valued at about $76,000. Susquehanna International Group LLP bought a new stake in shares of Harte Hanks in the third quarter worth about $71,000. DRW Securities LLC bought a new stake in shares of Harte Hanks in the fourth quarter worth about $38,000. Finally, State Street Corp lifted its position in shares of Harte Hanks by 41.0% in the fourth quarter. State Street Corp now owns 26,497 shares of the business services provider’s stock worth $80,000 after buying an additional 7,700 shares in the last quarter. 33.75% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings upgraded shares of Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a report on Friday. One research analyst has rated the stock with a Sell rating, Based on data from MarketBeat.com, Harte Hanks has a consensus rating of “Sell”.

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Harte Hanks Company Profile

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Harte-Hanks, Inc engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.