Sonos (NASDAQ:SONO – Get Free Report) is one of 149 publicly-traded companies in the “Household Durables” industry, but how does it compare to its competitors? We will compare Sonos to similar companies based on the strength of its dividends, valuation, profitability, earnings, risk, institutional ownership and analyst recommendations.
Valuation and Earnings
This table compares Sonos and its competitors gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Sonos | $1.49 billion | -$61.14 million | 34.00 |
| Sonos Competitors | $5.28 billion | $322.40 million | 13.82 |
Sonos’ competitors have higher revenue and earnings than Sonos. Sonos is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Sonos | 3.82% | 19.10% | 8.67% |
| Sonos Competitors | -21.22% | -17.51% | 1.14% |
Insider and Institutional Ownership
85.8% of Sonos shares are owned by institutional investors. Comparatively, 53.7% of shares of all “Household Durables” companies are owned by institutional investors. 1.3% of Sonos shares are owned by company insiders. Comparatively, 18.5% of shares of all “Household Durables” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Sonos and its competitors, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sonos | 0 | 3 | 2 | 0 | 2.40 |
| Sonos Competitors | 1736 | 7281 | 8058 | 303 | 2.40 |
Sonos presently has a consensus target price of $20.00, suggesting a potential upside of 30.72%. As a group, “Household Durables” companies have a potential upside of 46.39%. Given Sonos’ competitors higher possible upside, analysts clearly believe Sonos has less favorable growth aspects than its competitors.
Risk and Volatility
Sonos has a beta of 1.95, indicating that its stock price is 95% more volatile than the S&P 500. Comparatively, Sonos’ competitors have a beta of 1.74, indicating that their average stock price is 74% more volatile than the S&P 500.
Summary
Sonos beats its competitors on 7 of the 13 factors compared.
Sonos Company Profile
Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers wireless, portable, and home theater speakers; components; and accessories. The company offers its products through approximately 10,000 third-party retail stores, including custom installers of home audio systems; and e-commerce retailers, as well as through its website. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was incorporated in 2002 and is headquartered in Santa Barbara, California.
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