Hertz Global (NASDAQ:HTZWW – Get Free Report) and Lyft (NASDAQ:LYFT – Get Free Report) are both industrials companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, earnings, risk, dividends and analyst recommendations.
Insider and Institutional Ownership
83.1% of Lyft shares are owned by institutional investors. 0.9% of Lyft shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares Hertz Global and Lyft’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hertz Global | N/A | N/A | N/A |
| Lyft | 42.32% | -1.20% | -0.36% |
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hertz Global | $8.91 billion | N/A | N/A | N/A | N/A |
| Lyft | $6.77 billion | 0.99 | $2.84 billion | $6.88 | 2.57 |
Lyft has lower revenue, but higher earnings than Hertz Global.
Analyst Recommendations
This is a summary of current ratings and price targets for Hertz Global and Lyft, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hertz Global | 0 | 0 | 0 | 0 | 0.00 |
| Lyft | 2 | 22 | 13 | 0 | 2.30 |
Lyft has a consensus price target of $19.80, suggesting a potential upside of 11.86%. Given Lyft’s stronger consensus rating and higher probable upside, analysts plainly believe Lyft is more favorable than Hertz Global.
Summary
Lyft beats Hertz Global on 6 of the 9 factors compared between the two stocks.
About Hertz Global
Hertz Global Holdings, Inc. operates as a vehicle rental company. The company operates through two segments, Americas Rental Car and International Rental Car. It offers vehicle rental services under the Hertz, Dollar, and Thrifty brands from company-operated, licensee, and franchisee locations in the United States, Africa, Asia, Australia, Canada, the Caribbean, Europe, Latin America, the Middle East, and New Zealand. The company sells vehicles and value-added services. Hertz Global Holdings, Inc. was founded in 1918 and is headquartered in Estero, Florida.
About Lyft
Lyft, Inc. operates a peer-to-peer marketplace for on-demand ridesharing in the United States and Canada. It operates multimodal transportation networks that offer access to various transportation options through the Lyft platform and mobile-based applications. The company's platform provides a ridesharing marketplace, which connects drivers with riders; Express Drive, a car rental program for drivers; and a network of shared bikes and scooters in various cities to address the needs of riders for short trips. It also offers centralized tools and enterprise transportation solutions, such as concierge transportation solutions for organizations; Lyft Pink subscription plans; Lyft Pass commuter programs; first-mile and last-mile services; and university safe rides programs. The company was formerly known as Zimride, Inc. and changed its name to Lyft, Inc. in April 2013. Lyft, Inc. was incorporated in 2007 and is headquartered in San Francisco, California.
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