Wayfair (NYSE:W – Get Free Report) was upgraded by Zacks Research from a “hold” rating to a “strong-buy” rating in a research report issued to clients and investors on Tuesday,Zacks.com reports. Zacks Research also issued estimates for Wayfair’s Q3 2026 earnings at $0.17 EPS, Q4 2026 earnings at $0.43 EPS, FY2026 earnings at $0.72 EPS, Q1 2027 earnings at ($0.01) EPS, Q2 2027 earnings at $0.45 EPS, Q3 2027 earnings at $0.52 EPS, Q4 2027 earnings at $0.63 EPS, FY2027 earnings at $1.59 EPS, Q1 2028 earnings at $0.41 EPS, Q2 2028 earnings at $0.65 EPS and FY2028 earnings at $2.78 EPS.
Several other brokerages have also recently issued reports on W. Truist Financial upped their target price on Wayfair from $99.00 to $135.00 and gave the company a “buy” rating in a report on Tuesday, August 4th. Jefferies Financial Group reiterated a “hold” rating and set a $108.00 price target on shares of Wayfair in a report on Tuesday, August 4th. Benchmark began coverage on shares of Wayfair in a research report on Tuesday, July 7th. They set a “hold” rating on the stock. Evercore reissued an “outperform” rating and issued a $130.00 price objective on shares of Wayfair in a report on Wednesday, August 5th. Finally, Weiss Ratings upgraded shares of Wayfair from a “sell (e+)” rating to a “sell (d-)” rating in a research report on Wednesday, June 17th. Three equities research analysts have rated the stock with a Strong Buy rating, eighteen have assigned a Buy rating, ten have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $119.89.
Wayfair Trading Down 0.4%
Wayfair (NYSE:W – Get Free Report) last released its earnings results on Tuesday, August 4th. The company reported $0.95 EPS for the quarter, topping analysts’ consensus estimates of $0.90 by $0.05. The business had revenue of $3.52 billion during the quarter, compared to analysts’ expectations of $3.47 billion. Wayfair had a negative net margin of 2.49% and a negative return on equity of 3.40%. The company’s quarterly revenue was up 7.5% on a year-over-year basis. During the same quarter in the previous year, the company earned $0.87 earnings per share. Equities research analysts forecast that Wayfair will post 0.75 EPS for the current year.
Insider Buying and Selling
In other Wayfair news, insider Jon Blotner sold 5,925 shares of Wayfair stock in a transaction dated Thursday, July 2nd. The stock was sold at an average price of $96.29, for a total transaction of $570,518.25. Following the completion of the sale, the insider directly owned 117,344 shares of the company’s stock, valued at $11,299,053.76. The trade was a 4.81% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Steven Conine sold 69,000 shares of the stock in a transaction on Wednesday, August 12th. The shares were sold at an average price of $103.36, for a total transaction of $7,131,840.00. Following the completion of the transaction, the director directly owned 360,073 shares in the company, valued at $37,217,145.28. This trade represents a 16.08% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 143,925 shares of company stock valued at $14,834,198 in the last ninety days. Company insiders own 18.44% of the company’s stock.
Hedge Funds Weigh In On Wayfair
Institutional investors have recently added to or reduced their stakes in the stock. VIRGINIA RETIREMENT SYSTEMS ET Al purchased a new stake in shares of Wayfair in the second quarter valued at about $2,001,000. California State Teachers Retirement System raised its holdings in Wayfair by 9,141.5% during the second quarter. California State Teachers Retirement System now owns 11,068,681 shares of the company’s stock worth $1,022,967,000 after purchasing an additional 10,948,909 shares in the last quarter. Ameritas Advisory Services LLC purchased a new position in Wayfair during the second quarter worth about $1,298,000. HB Wealth Management LLC acquired a new stake in Wayfair in the second quarter valued at about $394,000. Finally, AlphaGrep UK Ltd acquired a new stake in Wayfair in the second quarter valued at about $258,000. Institutional investors and hedge funds own 89.67% of the company’s stock.
Wayfair News Roundup
Here are the key news stories impacting Wayfair this week:
- Positive Sentiment: Zacks raised most earnings forecasts. The research firm lifted its FY2026 EPS estimate to $0.72 from $0.33, FY2027 to $1.59 from $0.97, and FY2028 to $2.78 from $2.23. Estimates also increased for Q3 2026, Q4 2026, Q1 2027, Q2 2027, Q3 2027, and Q4 2027, signaling stronger expected profitability over the next several years.
- Positive Sentiment: Wayfair plans to open its 10th store. The company expects to launch an 85,000-square-foot location in Altamonte Springs, Florida, in 2028. The expansion supports Wayfair’s omnichannel strategy and could improve brand visibility and customer engagement. Wayfair Marks Major Milestone with Plans for 10th Store
- Neutral Sentiment: Zacks maintained a “Hold” rating. Although its forecast revisions were generally positive, the rating indicates that analysts do not see enough near-term upside to recommend buying the stock aggressively. The current-year consensus EPS estimate remains $0.75.
- Negative Sentiment: One longer-term estimate was reduced. Zacks cut its Q2 2028 EPS forecast to $0.65 from $0.71, highlighting some uncertainty in the pace of future earnings growth.
- Negative Sentiment: Heavy discounting could pressure margins. Recent coverage emphasizes Wayfair’s early Labor Day promotions and discounts of roughly 60% to 72%. These deals may support demand and traffic but could weigh on profitability if sustained.
About Wayfair
Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.
Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.
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