Gray Media (NYSE:GTN.A – Get Free Report) and Cardlytics (NASDAQ:CDLX – Get Free Report) are both small-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, profitability, risk, earnings, analyst recommendations, dividends and valuation.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Gray Media and Cardlytics, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Gray Media | 0 | 0 | 0 | 0 | 0.00 |
| Cardlytics | 2 | 1 | 0 | 0 | 1.33 |
Cardlytics has a consensus target price of $10.00, suggesting a potential upside of 133.64%. Given Cardlytics’ stronger consensus rating and higher possible upside, analysts plainly believe Cardlytics is more favorable than Gray Media.
Institutional and Insider Ownership
Profitability
This table compares Gray Media and Cardlytics’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Gray Media | -0.83% | -1.12% | -0.23% |
| Cardlytics | -55.92% | -956.56% | -38.39% |
Earnings & Valuation
This table compares Gray Media and Cardlytics”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gray Media | $3.10 billion | 0.20 | -$85.00 million | ($0.61) | -10.07 |
| Cardlytics | $233.27 million | 0.11 | -$103.49 million | ($18.48) | -0.23 |
Gray Media has higher revenue and earnings than Cardlytics. Gray Media is trading at a lower price-to-earnings ratio than Cardlytics, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Gray Media has a beta of 0.51, suggesting that its stock price is 49% less volatile than the S&P 500. Comparatively, Cardlytics has a beta of 0.62, suggesting that its stock price is 38% less volatile than the S&P 500.
Summary
Gray Media beats Cardlytics on 8 of the 13 factors compared between the two stocks.
About Gray Media
Gray Television, Inc., a television broadcast company, owns and operates television stations and digital assets in the United States. As of February 28, 2019, it owned and operated television stations in 91 television markets broadcasting approximately 400 program streams, including approximately 150 channels affiliated with the CBS Network, the NBC Network, the ABC Network, and the FOX Network. The company also broadcasts secondary digital channels affiliated to ABC, CBS, and FOX, as well as channels affiliated with various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, This TV Network, Antenna TV, Telemundo, Cozi, Heroes and Icons, and MOVIES! Network; and local news/weather channels in various markets. In addition, it is also involved in the video program production, marketing, and digital businesses including Raycom Sports, Tupelo-Raycom, and RTM Studios; and production of PowerNation programs and content. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1897 and is headquartered in Atlanta, Georgia.
About Cardlytics
Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through their network of financial institution partners through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data and enables marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing. The company was incorporated in 2008 and is headquartered in Atlanta, Georgia.
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