Whitaker Myers Wealth Managers LTD. Sells 2,699 Shares of Amazon.com, Inc. $AMZN

Posted by Brenda Bartman on Aug 22nd, 2026

Whitaker Myers Wealth Managers LTD. trimmed its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 19.8% in the second quarter, Holdings Channel reports. The fund owned 10,899 shares of the e-commerce giant’s stock after selling 2,699 shares during the period. Whitaker Myers Wealth Managers LTD.’s holdings in Amazon.com were worth $2,598,000 at the end of the most recent quarter.

Several other large investors also recently modified their holdings of AMZN. Vanguard Group Inc. increased its stake in Amazon.com by 1.1% during the 1st quarter. Vanguard Group Inc. now owns 832,274,556 shares of the e-commerce giant’s stock worth $158,348,557,000 after purchasing an additional 8,913,959 shares in the last quarter. State Street Corp lifted its position in Amazon.com by 1.8% in the 4th quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant’s stock valued at $89,708,913,000 after acquiring an additional 6,971,680 shares in the last quarter. Geode Capital Management LLC boosted its stake in Amazon.com by 1.1% in the 4th quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant’s stock worth $51,753,622,000 after purchasing an additional 2,479,324 shares during the period. Norges Bank acquired a new position in Amazon.com in the 4th quarter worth $32,868,735,000. Finally, Auto Owners Insurance Co increased its holdings in Amazon.com by 27,376.7% during the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after purchasing an additional 98,090,585 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

Several analysts have issued reports on the company. Oppenheimer reissued an “outperform” rating on shares of Amazon.com in a research note on Friday, July 31st. KeyCorp upped their price objective on Amazon.com from $335.00 to $350.00 and gave the stock an “overweight” rating in a research report on Friday, July 31st. Citizens Jmp reiterated a “market outperform” rating and set a $315.00 price objective on shares of Amazon.com in a report on Friday, July 31st. Piper Sandler reissued an “overweight” rating and issued a $320.00 target price (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. Finally, The Goldman Sachs Group restated a “buy” rating and issued a $375.00 target price (up from $335.00) on shares of Amazon.com in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have issued a Hold rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average price target of $322.39.

Read Our Latest Research Report on AMZN

Amazon.com Price Performance

NASDAQ:AMZN opened at $258.63 on Friday. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The stock’s 50-day simple moving average is $249.86 and its 200 day simple moving average is $239.34. The company has a market cap of $2.79 trillion, a P/E ratio of 20.81, a P/E/G ratio of 1.73 and a beta of 1.45. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion during the quarter, compared to analysts’ expectations of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business’s quarterly revenue was up 19.6% compared to the same quarter last year. During the same period in the prior year, the firm posted $1.68 earnings per share. As a group, sell-side analysts forecast that Amazon.com, Inc. will post 8.05 EPS for the current fiscal year.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AI and AWS remain the main bullish catalysts: Amazon is part of a group of major technology companies expected to spend approximately $615 billion on AI infrastructure this year. AWS growth, a reported $496 billion backlog and an AI annualized revenue run rate above $25 billion reinforce the view that Amazon’s capital spending could translate into stronger long-term cloud revenue. AI infrastructure spending article
Positive Sentiment: Analyst support is strong: Rosenblatt initiated coverage with a Buy rating and a $335 price target. The broader analyst consensus remains Moderately Buy, with an average target of about $322.56, suggesting substantial potential upside if AWS growth and margins improve. Rosenblatt coverage report
Positive Sentiment: New growth initiatives could expand Amazon’s ecosystem: Prime Video plans to invest more than $2 billion in Latin America from 2027 through 2030, while the company is targeting drone delivery in nearly 500 U.S. cities and towns. Amazon also selected Austin for a multibillion-dollar robotics facility expected to create up to 500 jobs. Prime Video Latin America investment
Neutral Sentiment: Anthropic investment offers both strategic value and valuation uncertainty: Amazon’s stake in the AI startup could become highly valuable if reported IPO valuations hold, and Anthropic supports AWS demand. However, some analysts question whether the private company’s potential valuation is justified by its current revenue and cash generation. Anthropic valuation analysis
Negative Sentiment: Investors are concerned about spending and near-term returns: The $2 billion Prime Video expansion adds to Amazon’s investment burden, while the market is focusing more on underlying cash generation than gains related to the rising value of Anthropic. Amazon Prime Video investment analysis
Negative Sentiment: Competitive and execution risks remain: SpaceX’s Starlink has more than 11,000 satellites compared with Amazon Leo’s fewer than 1,000, highlighting a significant gap in the satellite broadband race. Drone deliveries also face regulatory, noise, safety and reliability hurdles, including recent delivery mishaps. Starlink and Amazon Leo comparison

Insider Activity at Amazon.com

In other news, CEO Douglas J. Herrington sold 3,741 shares of the stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $262.76, for a total value of $982,985.16. Following the completion of the sale, the chief executive officer owned 467,138 shares of the company’s stock, valued at approximately $122,745,180.88. This represents a 0.79% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 6,741 shares of company stock valued at $1,767,335. Corporate insiders own 8.90% of the company’s stock.

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.