NOHO (OTCMKTS:DRNK – Get Free Report) and Celsius (NASDAQ:CELH – Get Free Report) are both consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, dividends, risk, earnings and valuation.
Profitability
This table compares NOHO and Celsius’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| NOHO | N/A | N/A | N/A |
| Celsius | 4.24% | 36.52% | 8.53% |
Valuation and Earnings
This table compares NOHO and Celsius”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| NOHO | N/A | N/A | N/A | ($0.31) | -0.00 |
| Celsius | $2.52 billion | 3.36 | $108.00 million | $0.24 | 139.00 |
Celsius has higher revenue and earnings than NOHO. NOHO is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a summary of recent recommendations and price targets for NOHO and Celsius, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| NOHO | 0 | 0 | 0 | 0 | 0.00 |
| Celsius | 2 | 4 | 19 | 0 | 2.68 |
Celsius has a consensus price target of $50.50, suggesting a potential upside of 51.38%. Given Celsius’ stronger consensus rating and higher possible upside, analysts plainly believe Celsius is more favorable than NOHO.
Insider & Institutional Ownership
61.0% of Celsius shares are held by institutional investors. 2.3% of Celsius shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Summary
Celsius beats NOHO on 11 of the 11 factors compared between the two stocks.
About NOHO
NOHO, Inc. manufactures and sells energy drinks. The company provides The NOHO Supershot energy drink to cure hangovers. Its NOHO Supershot energy drink also offers energy boost to beat general fatigue, jet lag, and wooziness. The company is headquartered in Phoenix, Arizona.
About Celsius
Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional energy drinks and liquid supplements in the United States, Australia, New Zealand, Canadian, European, Middle Eastern, Asia-Pacific, and internationally. The company offers CELSIUS, a fitness drink or supplement designed to accelerate metabolism and burn body fat; various flavors and carbonated and non-carbonated functional energy drinks under the CELSIUS Originals and Vibe name, as well as functional energy drink under the CELSIUS Essentials and CELSIUS On-the-Go Powder names; and CELSIUS ready-to drink products. It distributes its products through direct-to-store delivery, distributors, supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
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