Nu Skin Enterprises (NYSE:NUS – Get Free Report) and Betterware de Mexico SAPI de C (NYSE:BWMX – Get Free Report) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, earnings, valuation and risk.
Volatility and Risk
Nu Skin Enterprises has a beta of 0.98, suggesting that its share price is 2% less volatile than the S&P 500. Comparatively, Betterware de Mexico SAPI de C has a beta of 1.05, suggesting that its share price is 5% more volatile than the S&P 500.
Profitability
This table compares Nu Skin Enterprises and Betterware de Mexico SAPI de C’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Nu Skin Enterprises | -15.73% | 6.58% | 3.63% |
| Betterware de Mexico SAPI de C | 8.35% | 77.89% | 11.28% |
Dividends
Insider and Institutional Ownership
82.8% of Nu Skin Enterprises shares are owned by institutional investors. Comparatively, 12.7% of Betterware de Mexico SAPI de C shares are owned by institutional investors. 2.8% of Nu Skin Enterprises shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a summary of current ratings for Nu Skin Enterprises and Betterware de Mexico SAPI de C, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Nu Skin Enterprises | 2 | 0 | 0 | 0 | 1.00 |
| Betterware de Mexico SAPI de C | 1 | 1 | 0 | 1 | 2.33 |
Earnings and Valuation
This table compares Nu Skin Enterprises and Betterware de Mexico SAPI de C”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Nu Skin Enterprises | $1.38 billion | 0.17 | $160.20 million | ($4.47) | -1.06 |
| Betterware de Mexico SAPI de C | $744.00 million | 0.81 | $55.37 million | $1.83 | 8.77 |
Nu Skin Enterprises has higher revenue and earnings than Betterware de Mexico SAPI de C. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than Betterware de Mexico SAPI de C, indicating that it is currently the more affordable of the two stocks.
Summary
Betterware de Mexico SAPI de C beats Nu Skin Enterprises on 10 of the 15 factors compared between the two stocks.
About Nu Skin Enterprises
Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
About Betterware de Mexico SAPI de C
Betterware de Mexico, S.A.B. de C.V. operates as a direct-to-consumer company in Mexico. The company focuses on the home organization segment with a product portfolio, including home solutions, kitchen and food preservation, technology and mobility, and other categories. It serves approximately 3 million households through distributors and associates in approximately 800 communities throughout Mexico. The company was formerly known as Betterware de México, S.A.P.I. de C.V. Betterware de Mexico, S.A.B. de C.V. was founded in 1995 and is based in Zapopan, Mexico. Betterware de Mexico, S.A.B. de C.V. is a subsidiary of Campalier, S.A. de C.V.
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