ODDITY Tech (NASDAQ:ODD – Get Free Report) and Kimberly-Clark (NASDAQ:KMB – Get Free Report) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, risk and analyst recommendations.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for ODDITY Tech and Kimberly-Clark, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ODDITY Tech | 4 | 9 | 0 | 0 | 1.69 |
| Kimberly-Clark | 1 | 11 | 4 | 1 | 2.29 |
ODDITY Tech currently has a consensus target price of $25.39, indicating a potential upside of 91.02%. Kimberly-Clark has a consensus target price of $117.93, indicating a potential upside of 7.81%. Given ODDITY Tech’s higher probable upside, analysts plainly believe ODDITY Tech is more favorable than Kimberly-Clark.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| ODDITY Tech | 6.97% | 15.38% | 4.99% |
| Kimberly-Clark | 11.79% | 143.92% | 14.21% |
Institutional & Insider Ownership
35.9% of ODDITY Tech shares are owned by institutional investors. Comparatively, 76.3% of Kimberly-Clark shares are owned by institutional investors. 0.7% of Kimberly-Clark shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Risk & Volatility
ODDITY Tech has a beta of 2.38, suggesting that its stock price is 138% more volatile than the S&P 500. Comparatively, Kimberly-Clark has a beta of 0.26, suggesting that its stock price is 74% less volatile than the S&P 500.
Valuation & Earnings
This table compares ODDITY Tech and Kimberly-Clark”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ODDITY Tech | $739.71 million | 1.03 | $110.75 million | $0.79 | 16.82 |
| Kimberly-Clark | $16.58 billion | 2.19 | $2.02 billion | $5.88 | 18.60 |
Kimberly-Clark has higher revenue and earnings than ODDITY Tech. ODDITY Tech is trading at a lower price-to-earnings ratio than Kimberly-Clark, indicating that it is currently the more affordable of the two stocks.
Summary
Kimberly-Clark beats ODDITY Tech on 13 of the 15 factors compared between the two stocks.
About ODDITY Tech
Oddity Tech Ltd. operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States and internationally. It serves consumers worldwide through its AI-driven online platform, which uses data science, machine learning, and computer vision capabilities to identify consumer needs, and develop solutions in the form of beauty and wellness products. The company sells beauty, hair, and skin products under the IL MAKIAGE and SpoiledChild brands. In addition, it operates ODDITY LABS, a biotechnology center, which develops various ingredients, including novel molecules, probiotics, and peptides for beauty and wellness products. Oddity Tech Ltd. was incorporated in 2013 and is headquartered in Tel Aviv, Israel.
About Kimberly-Clark
Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care and consumer tissue products in the United States. It operates through three segments: Personal Care, Consumer Tissue, and K-C Professional. The company’s Personal Care segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products under the Huggies, Pull-Ups, Little Swimmers, GoodNites, DryNites, Sweety, Kotex, U by Kotex, Intimus, Thinx, Poise, Depend, Plenitud, Softex, and other brand names. Its Consumer Tissue segment provides facial and bathroom tissues, paper towels, napkins, and related products under the Kleenex, Scott, Cottonelle, Viva, Andrex, Scottex, Neve, and other brand names. The company’s K-C Professional segment offers wipers, tissues, towels, apparel, personal protective equipment, soaps, and sanitizers under the Kleenex, Scott, WypAll, Kimtech, and KleenGuard brands. It also sells household use products directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce; and away-from-home use products directly to distributors, manufacturing, lodging, office building, food service, and public facilities, as well as through e-commerce. Kimberly-Clark Corporation was founded in 1872 and is headquartered in Dallas, Texas.
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