Insider Selling: AppFolio (NASDAQ:APPF) CFO Sells $75,573.53 in Stock

Posted by George Bondi on Aug 20th, 2026

AppFolio, Inc. (NASDAQ:APPF – Get Free Report) CFO Timothy Mathias Eaton sold 373 shares of the business’s stock in a transaction on Wednesday, August 19th. The shares were sold at an average price of $202.61, for a total transaction of $75,573.53. Following the sale, the chief financial officer owned 16,714 shares in the company, valued at approximately $3,386,423.54. This trade represents a 2.18% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Timothy Mathias Eaton also recently made the following trade(s):

On Friday, June 12th, Timothy Mathias Eaton sold 2,585 shares of AppFolio stock. The stock was sold at an average price of $160.07, for a total transaction of $413,780.95.

AppFolio Stock Performance

Shares of AppFolio stock traded up $3.63 during trading on Thursday, hitting $218.85. The company’s stock had a trading volume of 333,026 shares, compared to its average volume of 395,396. The company has a fifty day simple moving average of $175.08 and a two-hundred day simple moving average of $170.20. The company has a market capitalization of $7.75 billion, a PE ratio of 49.97 and a beta of 0.78. AppFolio, Inc. has a 52 week low of $142.56 and a 52 week high of $288.73.

AppFolio (NASDAQ:APPF – Get Free Report) last posted its quarterly earnings data on Thursday, July 23rd. The software maker reported $1.71 EPS for the quarter, topping the consensus estimate of $1.69 by $0.02. AppFolio had a net margin of 15.13% and a return on equity of 32.42%. The business had revenue of $281.12 million for the quarter, compared to analyst estimates of $277.35 million. During the same quarter in the previous year, the firm posted $1.38 earnings per share. AppFolio’s quarterly revenue was up 19.3% on a year-over-year basis. As a group, analysts predict that AppFolio, Inc. will post 5.16 EPS for the current year.

Analyst Ratings Changes

A number of research firms recently weighed in on APPF. DA Davidson set a $225.00 price objective on AppFolio in a research report on Friday, July 24th. Guggenheim initiated coverage on AppFolio in a report on Wednesday, July 22nd. They issued a “buy” rating and a $232.00 target price on the stock. Wall Street Zen cut AppFolio from a “buy” rating to a “hold” rating in a research note on Sunday, July 26th. Weiss Ratings raised AppFolio from a “hold (c-)” rating to a “hold (c)” rating in a research note on Tuesday, August 11th. Finally, KeyCorp restated an “overweight” rating on shares of AppFolio in a report on Monday, July 6th. Two equities research analysts have rated the stock with a Strong Buy rating, nine have given a Buy rating and one has issued a Hold rating to the stock. According to data from MarketBeat.com, AppFolio presently has a consensus rating of “Buy” and an average price target of $243.50.

Get Our Latest Stock Analysis on APPF

Institutional Inflows and Outflows

Hedge funds have recently modified their holdings of the business. Wellington Management Group LLP purchased a new stake in shares of AppFolio during the second quarter valued at $36,063,000. Public Employees Retirement System of Ohio bought a new stake in AppFolio in the 2nd quarter worth about $1,043,000. HMI Capital Management L.P. purchased a new position in AppFolio in the 2nd quarter worth about $12,026,000. Ranger Investment Management L.P. purchased a new position in AppFolio in the 2nd quarter worth about $9,090,000. Finally, Bank of New York Mellon Corp bought a new position in AppFolio during the 2nd quarter valued at about $23,524,000. Hedge funds and other institutional investors own 85.19% of the company’s stock.

About AppFolio

(Get Free Report)

AppFolio, Inc is a Santa Barbara–based provider of cloud-based software solutions for the property management and legal industries. Founded in 2006 by former software executives, the company went public on the NASDAQ under the symbol APPF in 2015. Its original offering, AppFolio Property Manager, automates accounting, marketing, leasing, and maintenance functions for residential, commercial, student housing, and community association managers.

In 2019, AppFolio expanded its portfolio with the acquisition of MyCase, a web-based legal practice management platform for small to mid-size law firms.