Recent Analysts’ Ratings Updates for Nature’s Sunshine Products (NATR)

Posted by on Aug 19th, 2026

A number of research firms have changed their ratings and price targets for Nature’s Sunshine Products (NASDAQ: NATR):

  • 8/16/2026 – Nature’s Sunshine Products was downgraded by Wall Street Zen from “buy” to “hold”.
  • 8/10/2026 – Nature’s Sunshine Products had its price target lowered by DA Davidson from $33.00 to $25.00. They now have a “buy” rating on the stock.
  • 8/8/2026 – Nature’s Sunshine Products was downgraded by Wall Street Zen from “strong-buy” to “buy”.
  • 7/30/2026 – Nature’s Sunshine Products had its price target lowered by Canaccord Genuity Group Inc. from $37.00 to $36.00. They now have a “buy” rating on the stock.
  • 7/6/2026 – Nature’s Sunshine Products was upgraded by DA Davidson to “strong-buy”.

Insiders Place Their Bets

In related news, major shareholder Prescott Group Capital Managem acquired 40,876 shares of the stock in a transaction that occurred on Monday, August 10th. The stock was purchased at an average cost of $15.84 per share, for a total transaction of $647,475.84. Following the purchase, the insider directly owned 1,924,486 shares in the company, valued at $30,483,858.24. This represents a 2.17% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is accessible through this link. Also, EVP Daniel C. Norman sold 9,713 shares of the stock in a transaction on Monday, June 1st. The stock was sold at an average price of $20.64, for a total value of $200,476.32. Following the completion of the sale, the executive vice president directly owned 47,276 shares in the company, valued at $975,776.64. This represents a 17.04% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have purchased 141,389 shares of company stock worth $2,318,736 and have sold 35,696 shares worth $742,407. Company insiders own 3.10% of the company’s stock.

Nature’s Sunshine Products, Inc is a global manufacturer and direct seller of nutritional supplements, herbal remedies, and personal care products. The company’s core business centers on research, development and distribution of vitamins, minerals, botanicals and essential oil-based formulations designed to support overall health and wellness. Operating under a network-marketing model, Nature’s Sunshine works through a network of independent distributors who promote and sell its product line directly to consumers.

The company’s product portfolio spans dietary supplements such as single-ingredient vitamins, proprietary herbal blends, sports nutrition formulas and weight-management solutions, along with skin and hair care items based on botanical extracts and essential oils.

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