Helen of Troy (NASDAQ:HELE) Shares Down 6.2% – Should You Sell?

Posted by George Bondi on Aug 17th, 2026

Helen of Troy Limited (NASDAQ:HELE – Get Free Report)’s stock price traded down 6.2% during mid-day trading on Monday . The stock traded as low as $28.27 and last traded at $28.34. 140,345 shares traded hands during trading, a decline of 78% from the average session volume of 642,650 shares. The stock had previously closed at $30.22.

Analyst Ratings Changes

Several equities research analysts have recently weighed in on the company. UBS Group increased their price target on Helen of Troy from $25.00 to $28.00 and gave the company a “neutral” rating in a research note on Thursday, July 9th. Canaccord Genuity Group boosted their price target on shares of Helen of Troy from $23.00 to $25.00 and gave the stock a “hold” rating in a research report on Thursday, July 9th. Zacks Research lowered shares of Helen of Troy from a “strong-buy” rating to a “hold” rating in a research note on Monday, July 6th. Wall Street Zen raised shares of Helen of Troy from a “hold” rating to a “strong-buy” rating in a research note on Sunday, July 12th. Finally, Weiss Ratings cut shares of Helen of Troy from a “sell (d)” rating to a “sell (d-)” rating in a research report on Tuesday, July 21st. One research analyst has rated the stock with a Strong Buy rating, three have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, Helen of Troy presently has an average rating of “Hold” and a consensus target price of $26.50.

Check Out Our Latest Report on HELE

Helen of Troy Price Performance

The stock has a market capitalization of $657.24 million, a P/E ratio of -1.57 and a beta of 1.31. The company has a debt-to-equity ratio of 0.82, a quick ratio of 0.81 and a current ratio of 1.78. The business has a fifty day simple moving average of $28.05 and a 200-day simple moving average of $22.47.

Helen of Troy (NASDAQ:HELE – Get Free Report) last released its quarterly earnings data on Wednesday, July 8th. The company reported $0.17 earnings per share for the quarter, beating the consensus estimate of $0.02 by $0.15. Helen of Troy had a negative net margin of 22.70% and a positive return on equity of 6.46%. The company had revenue of $402.12 million during the quarter, compared to analyst estimates of $374.55 million. During the same quarter in the previous year, the business posted $0.41 EPS. Helen of Troy’s revenue for the quarter was up 8.2% compared to the same quarter last year. Helen of Troy has set its FY 2027 guidance at 3.250-3.750 EPS. Sell-side analysts expect that Helen of Troy Limited will post 2.84 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Helen of Troy

A number of institutional investors and hedge funds have recently made changes to their positions in HELE. iSAM Funds UK Ltd bought a new stake in Helen of Troy in the 3rd quarter valued at about $27,000. Allworth Financial LP grew its stake in Helen of Troy by 922.7% in the fourth quarter. Allworth Financial LP now owns 1,350 shares of the company’s stock valued at $29,000 after acquiring an additional 1,218 shares during the period. Farther Finance Advisors LLC increased its holdings in shares of Helen of Troy by 5,529.2% during the fourth quarter. Farther Finance Advisors LLC now owns 1,351 shares of the company’s stock valued at $29,000 after acquiring an additional 1,327 shares in the last quarter. Meeder Asset Management Inc. bought a new stake in shares of Helen of Troy during the second quarter valued at approximately $29,000. Finally, Larson Financial Group LLC raised its position in shares of Helen of Troy by 1,323.2% during the third quarter. Larson Financial Group LLC now owns 1,352 shares of the company’s stock worth $34,000 after purchasing an additional 1,257 shares during the period.

About Helen of Troy

(Get Free Report)

Helen of Troy Limited is a global consumer products company that designs, sources and markets a diversified portfolio of household, health and beauty brands. Headquartered in El Paso, Texas, the company operates through three principal segments—Health & Home, Housewares and Beauty—offering products under well-known names including OXO, Vicks, Braun, Honeywell Home, PUR and Hot Tools. Helen of Troy distributes its products through a combination of mass, specialty and e-commerce channels to consumers, retailers and distributors worldwide.

The Housewares segment features kitchen tools, gadgets and organizational solutions marketed primarily under the OXO brand, recognized for its ergonomic “Good Grips” design.