Rollins (NYSE:ROL) Sets New 12-Month Low – Time to Sell?

Posted by Stanley Muller on Aug 12th, 2026

Rollins, Inc. (NYSE:ROL – Get Free Report)’s stock price reached a new 52-week low on Wednesday . The stock traded as low as $36.29 and last traded at $36.38, with a volume of 327923 shares trading hands. The stock had previously closed at $37.01.

Wall Street Analysts Forecast Growth

Several research firms have recently weighed in on ROL. Raymond James Financial set a $35.00 price target on shares of Rollins in a research note on Thursday, July 23rd. Sanford C. Bernstein cut Rollins from an “outperform” rating to a “market perform” rating and decreased their price objective for the company from $70.00 to $52.00 in a report on Friday, May 29th. Bank of America reissued a “neutral” rating and set a $35.00 target price (down from $55.00) on shares of Rollins in a research note on Thursday, July 23rd. BNP Paribas Exane reduced their target price on Rollins from $63.00 to $44.00 and set a “hold” rating on the stock in a research report on Friday, July 24th. Finally, Argus lowered Rollins from a “buy” rating to a “hold” rating in a research note on Wednesday, August 5th. One equities research analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, ten have issued a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat.com, Rollins has a consensus rating of “Hold” and an average target price of $48.71.

Check Out Our Latest Analysis on ROL

Rollins Stock Performance

The firm’s fifty day moving average price is $42.95 and its 200 day moving average price is $51.73. The company has a current ratio of 0.63, a quick ratio of 0.58 and a debt-to-equity ratio of 0.34. The stock has a market capitalization of $17.65 billion, a price-to-earnings ratio of 33.35, a price-to-earnings-growth ratio of 4.07 and a beta of 0.75.

Rollins (NYSE:ROL – Get Free Report) last posted its earnings results on Wednesday, July 22nd. The business services provider reported $0.32 earnings per share for the quarter, missing the consensus estimate of $0.34 by ($0.02). The company had revenue of $1.08 billion during the quarter, compared to analyst estimates of $1.09 billion. Rollins had a net margin of 13.55% and a return on equity of 38.81%. The firm’s revenue for the quarter was up 7.9% on a year-over-year basis. During the same quarter last year, the business posted $0.30 EPS. Analysts forecast that Rollins, Inc. will post 1.19 EPS for the current fiscal year.

Rollins Announces Dividend

The company also recently declared a quarterly dividend, which will be paid on Thursday, September 10th. Stockholders of record on Monday, August 10th will be given a dividend of $0.1825 per share. This represents a $0.73 annualized dividend and a dividend yield of 2.0%. The ex-dividend date is Monday, August 10th. Rollins’s dividend payout ratio (DPR) is currently 66.36%.

Institutional Investors Weigh In On Rollins

Several institutional investors and hedge funds have recently modified their holdings of ROL. DV Equities LLC acquired a new position in Rollins during the 4th quarter worth about $25,000. Cornerstone Planning Group LLC grew its position in Rollins by 528.4% in the 4th quarter. Cornerstone Planning Group LLC now owns 421 shares of the business services provider’s stock valued at $26,000 after acquiring an additional 354 shares in the last quarter. Torren Management LLC purchased a new stake in Rollins during the fourth quarter worth about $36,000. Fideuram Asset Management Ireland dac purchased a new stake in Rollins during the fourth quarter worth about $43,000. Finally, Quarry LP lifted its position in shares of Rollins by 155.2% during the fourth quarter. Quarry LP now owns 740 shares of the business services provider’s stock worth $44,000 after purchasing an additional 450 shares in the last quarter. Hedge funds and other institutional investors own 51.79% of the company’s stock.

About Rollins

(Get Free Report)

Rollins, Inc (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services.