Unity Software (NYSE:U) Price Target Raised to $51.00

Posted by Francis Steltz on Aug 9th, 2026

Unity Software (NYSE:U – Free Report) had its price objective boosted by BTIG Research from $43.00 to $51.00 in a research note published on Thursday morning,Benzinga reports. The brokerage currently has a buy rating on the stock.

A number of other brokerages also recently issued reports on U. Piper Sandler reaffirmed an “overweight” rating and issued a $45.00 price target (up from $40.00) on shares of Unity Software in a report on Thursday, July 30th. Barclays raised their price objective on shares of Unity Software from $28.00 to $33.00 and gave the stock an “equal weight” rating in a report on Friday, May 8th. Wedbush boosted their price objective on shares of Unity Software from $32.00 to $36.00 and gave the stock an “outperform” rating in a research report on Wednesday, July 22nd. Wells Fargo & Company upped their target price on shares of Unity Software from $35.00 to $36.00 and gave the company an “overweight” rating in a report on Tuesday, July 7th. Finally, Raymond James Financial assumed coverage on shares of Unity Software in a research report on Monday, June 29th. They issued a “market perform” rating on the stock. Two equities research analysts have rated the stock with a Strong Buy rating, seventeen have given a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus target price of $44.74.

Check Out Our Latest Research Report on Unity Software

Unity Software Trading Up 5.6%

U opened at $43.09 on Thursday. The company has a debt-to-equity ratio of 0.56, a quick ratio of 1.95 and a current ratio of 1.95. Unity Software has a one year low of $16.78 and a one year high of $52.15. The company has a market cap of $18.81 billion, a P/E ratio of -31.69, a PEG ratio of 5.09 and a beta of 2.04. The business’s 50-day simple moving average is $30.15 and its 200-day simple moving average is $26.69.

Insider Buying and Selling

In other Unity Software news, CAO Mark Barrysmith sold 13,247 shares of the company’s stock in a transaction on Tuesday, May 26th. The shares were sold at an average price of $27.18, for a total transaction of $360,053.46. Following the completion of the transaction, the chief accounting officer owned 370,654 shares in the company, valued at approximately $10,074,375.72. This represents a 3.45% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CFO Jarrod Yahes sold 24,021 shares of Unity Software stock in a transaction dated Tuesday, May 26th. The shares were sold at an average price of $27.18, for a total transaction of $652,890.78. Following the completion of the sale, the chief financial officer directly owned 704,360 shares in the company, valued at approximately $19,144,504.80. The trade was a 3.30% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 198,321 shares of company stock worth $5,390,783 in the last ninety days. Insiders own 0.77% of the company’s stock.

Institutional Investors Weigh In On Unity Software

A number of institutional investors have recently added to or reduced their stakes in U. Wealthfront Advisers LLC acquired a new position in Unity Software during the 2nd quarter worth approximately $377,000. Citizens Financial Group Inc. RI purchased a new stake in shares of Unity Software in the second quarter valued at approximately $2,165,000. WT Asset Management Ltd purchased a new stake in shares of Unity Software in the second quarter valued at approximately $5,698,000. Pallas Capital Advisors LLC acquired a new position in Unity Software during the second quarter worth $571,000. Finally, Mitsubishi UFJ Asset Management Co. Ltd. acquired a new position in Unity Software during the second quarter worth $6,788,000. Hedge funds and other institutional investors own 73.46% of the company’s stock.

More Unity Software News

Here are the key news stories impacting Unity Software this week:

Positive Sentiment: Q2 results exceeded expectations: Unity reported revenue of approximately $546.5 million, up 24% year over year, and adjusted earnings of $0.28 per share versus consensus estimates near $0.24-$0.25. Strategic Revenue growth and improved margins were key contributors. Unity Software Q2 Earnings and Revenues Top Estimates, Rise Y/Y
Positive Sentiment: Upbeat forward outlook: Management forecast third-quarter revenue of $540 million to $550 million, above the roughly $533.8 million analyst consensus, alongside a projected 33% adjusted EBITDA margin. Management also indicated that GAAP profitability could arrive as early as the third quarter of 2026. Unity forecasts Q3 strategic revenue of $540M-$550M
Positive Sentiment: Vector and Unity 7 support growth expectations: Analysts highlighted accelerating Vector AI advertising growth, Unity 7 integration, runtime-data monetization and portfolio simplification. Bank of America reportedly sees a sustainable Vector growth runway through the end of 2027. U Q2 Earnings Call Highlights Vector AI Acceleration
Positive Sentiment: Broad analyst support: Bank of America and Deutsche Bank upgraded Unity to “buy” with $50 targets, while Benchmark and HSBC also moved to “buy.” Needham raised its target to $54, Piper Sandler to $55, and Wells Fargo, Oppenheimer and Citizens JMP also lifted their targets and maintained bullish ratings. Analysts Boost Forecasts on Unity After Q2 Results
Neutral Sentiment: Unusually heavy call-option buying accompanied the earnings reaction, indicating increased bullish positioning but also the potential for elevated short-term volatility.
Negative Sentiment: Despite improving margins and guidance, Unity remains unprofitable on a GAAP basis, and its elevated valuation and proximity to its 52-week high could leave the stock sensitive to any slowdown in Vector growth or disappointment in execution.

Unity Software Company Profile

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Unity Software is a leading provider of a real-time 3D development platform that enables creators across industries to design, build and operate interactive, real-time experiences. Originally focused on the game development market, Unity’s technology now extends into sectors such as film, automotive, architecture, engineering and construction, delivering immersive content for mobile, desktop, console, augmented reality and virtual reality devices. The company’s core offering comprises a suite of authoring tools, runtime engines and cloud services that streamline the creation and deployment of interactive 3D applications.

The Unity Editor serves as the central hub where developers design scenes, script behavior and iterate on assets.