Zebra Technologies (NASDAQ:ZBRA) Price Target Raised to $410.00

Posted by Geri Gentry on Aug 8th, 2026

Zebra Technologies (NASDAQ:ZBRA – Free Report) had its target price hoisted by Needham & Company LLC from $345.00 to $410.00 in a research report report published on Wednesday morning,Benzinga reports. They currently have a buy rating on the industrial products company’s stock.

A number of other equities analysts have also recently commented on ZBRA. Weiss Ratings upgraded Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday, July 17th. Wolfe Research restated an “outperform” rating and set a $317.00 price target on shares of Zebra Technologies in a report on Thursday, July 9th. KeyCorp upgraded Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 price target for the company in a research report on Wednesday, May 13th. Zacks Research lowered shares of Zebra Technologies from a “strong-buy” rating to a “hold” rating in a research note on Monday, April 20th. Finally, UBS Group reiterated a “buy” rating on shares of Zebra Technologies in a research report on Wednesday, July 1st. Nine analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $381.00.

View Our Latest Analysis on Zebra Technologies

Zebra Technologies Stock Up 3.4%

Shares of NASDAQ ZBRA opened at $376.49 on Wednesday. The company has a current ratio of 0.52, a quick ratio of 0.57 and a debt-to-equity ratio of 0.14. Zebra Technologies has a 12-month low of $199.05 and a 12-month high of $383.63. The firm’s 50-day moving average price is $264.92 and its 200-day moving average price is $243.37. The stock has a market capitalization of $17.93 billion, a price-to-earnings ratio of 34.45 and a beta of 1.59.

Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last released its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 EPS for the quarter, topping the consensus estimate of $4.36 by $1.99. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The company had revenue of $1.56 billion during the quarter, compared to analyst estimates of $1.50 billion. During the same quarter last year, the business posted $3.61 earnings per share. The firm’s revenue was up 20.4% on a year-over-year basis. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. On average, equities research analysts anticipate that Zebra Technologies will post 15.62 EPS for the current fiscal year.

Insider Transactions at Zebra Technologies

In related news, Director Janice M. Roberts sold 3,000 shares of the business’s stock in a transaction that occurred on Thursday, May 14th. The stock was sold at an average price of $249.54, for a total value of $748,620.00. Following the completion of the sale, the director owned 6,183 shares in the company, valued at approximately $1,542,905.82. The trade was a 32.67% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Loizides Melissa Luff sold 500 shares of the stock in a transaction that occurred on Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total value of $126,975.00. Following the completion of the transaction, the insider directly owned 3,702 shares in the company, valued at approximately $940,122.90. This trade represents a 11.90% decrease in their position. The SEC filing for this sale provides additional information. 0.91% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Zebra Technologies

Institutional investors and hedge funds have recently bought and sold shares of the company. Alliancebernstein L.P. increased its stake in shares of Zebra Technologies by 1,310.3% during the second quarter. Alliancebernstein L.P. now owns 779,680 shares of the industrial products company’s stock valued at $240,422,000 after buying an additional 724,396 shares during the period. Norges Bank purchased a new stake in Zebra Technologies in the fourth quarter worth about $134,505,000. Focus Partners Wealth grew its holdings in Zebra Technologies by 2,635.4% during the 4th quarter. Focus Partners Wealth now owns 543,473 shares of the industrial products company’s stock worth $132,575,000 after acquiring an additional 523,605 shares in the last quarter. Invesco Ltd. grew its holdings in Zebra Technologies by 30.1% during the 4th quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock worth $437,444,000 after acquiring an additional 416,568 shares in the last quarter. Finally, Swedbank AB increased its position in Zebra Technologies by 958.0% during the 1st quarter. Swedbank AB now owns 417,898 shares of the industrial products company’s stock valued at $87,374,000 after purchasing an additional 378,400 shares during the period. 91.03% of the stock is owned by institutional investors.

About Zebra Technologies

(Get Free Report)

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.