Waycross Partners LLC Increases Stake in Amazon.com, Inc. $AMZN

Posted by Brian Himes on Aug 3rd, 2026

Waycross Partners LLC grew its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 3.3% in the first quarter, HoldingsChannel.com reports. The institutional investor owned 276,137 shares of the e-commerce giant’s stock after buying an additional 8,791 shares during the quarter. Amazon.com comprises approximately 5.5% of Waycross Partners LLC’s portfolio, making the stock its 5th largest holding. Waycross Partners LLC’s holdings in Amazon.com were worth $57,511,000 as of its most recent SEC filing.

A number of other institutional investors have also made changes to their positions in AMZN. Red Crane Wealth Management LLC raised its stake in shares of Amazon.com by 2.3% in the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant’s stock worth $346,000 after acquiring an additional 38 shares during the last quarter. Robinson Smith Wealth Advisors LLC grew its stake in shares of Amazon.com by 0.7% during the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant’s stock valued at $1,147,000 after purchasing an additional 40 shares during the last quarter. Sfam LLC grew its stake in shares of Amazon.com by 3.4% during the first quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant’s stock valued at $255,000 after purchasing an additional 40 shares during the last quarter. Financial Connections Group Inc. increased its holdings in shares of Amazon.com by 2.6% in the fourth quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock valued at $376,000 after purchasing an additional 42 shares in the last quarter. Finally, Marquette Asset Management LLC increased its holdings in shares of Amazon.com by 5.1% in the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock valued at $205,000 after purchasing an additional 43 shares in the last quarter. 72.20% of the stock is owned by institutional investors.

Analysts Set New Price Targets

Several research analysts have issued reports on AMZN shares. Raymond James Financial reaffirmed an “outperform” rating and set a $390.00 price objective (up from $280.00) on shares of Amazon.com in a report on Friday. Citizens Jmp reissued a “market outperform” rating and issued a $315.00 target price on shares of Amazon.com in a research note on Friday. Roth Capital restated a “buy” rating and set a $325.00 target price on shares of Amazon.com in a research report on Monday. Telsey Advisory Group set a $335.00 price target on Amazon.com and gave the company an “outperform” rating in a research note on Friday. Finally, Mizuho set a $330.00 price target on Amazon.com and gave the company an “outperform” rating in a report on Friday. Fifty-six research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $322.56.

Read Our Latest Stock Analysis on Amazon.com

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon reported record quarterly sales of $200.6 billion, up nearly 20% year over year, while earnings per share of $5.75 significantly exceeded the $1.82 consensus estimate. Operating income rose 43% to $27.5 billion. Amazon second-quarter results
Positive Sentiment: AWS revenue accelerated 37% to $42.2 billion—its fastest growth in 18 quarters—beating expectations as enterprise AI demand strengthened. The result helped ease concerns that Amazon’s massive AI infrastructure investments would not produce adequate returns. Amazon AWS growth
Positive Sentiment: Advertising revenue climbed 26% to approximately $19.8 billion, while stronger e-commerce activity and robotics-supported fulfillment added to the broad-based quarterly beat.
Positive Sentiment: Multiple firms raised their price targets following the results, including JPMorgan to $365, Benchmark to $400, Truist to $350, and RBC to $330. Analysts cited accelerating AWS growth, AI monetization and margin potential. Amazon analyst price targets
Positive Sentiment: Amazon completed the remaining $35 billion of its planned OpenAI investment, bringing its total commitment to $50 billion. The partnership could support future AWS demand, although it also increases capital commitments. Amazon OpenAI investment
Neutral Sentiment: Amazon raised its 2026 capital-spending outlook to $220 billion to expand AI and cloud capacity. Management sees demand extending into 2028, but the scale of spending will keep free cash flow and funding requirements under scrutiny.
Neutral Sentiment: The company expects third-quarter revenue of $197 billion to $202 billion, below the roughly $204.6 billion analyst consensus, creating a potential near-term headwind despite the strong quarter.
Negative Sentiment: Amazon faces consumer lawsuits alleging misleading seafood sustainability claims and the sale of protein powder allegedly contaminated with heavy metals. The cases could create legal, reputational and compliance costs, though their financial impact is currently unclear. Amazon consumer lawsuit

Insider Transactions at Amazon.com

In other news, CEO Matthew S. Garman sold 15,467 shares of the company’s stock in a transaction that occurred on Thursday, May 21st. The shares were sold at an average price of $263.40, for a total value of $4,074,007.80. Following the completion of the transaction, the chief executive officer owned 14,159 shares in the company, valued at $3,729,480.60. This represents a 52.21% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 20,000 shares of the stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $263.42, for a total transaction of $5,268,400.00. Following the sale, the chief executive officer directly owned 2,205,766 shares of the company’s stock, valued at $581,042,879.72. This represents a 0.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 76,867 shares of company stock valued at $20,253,702. 8.90% of the stock is currently owned by insiders.

Amazon.com Stock Performance

Shares of Amazon.com stock opened at $271.58 on Monday. The stock’s fifty day simple moving average is $245.70 and its 200 day simple moving average is $236.15. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The company has a market capitalization of $2.92 trillion, a PE ratio of 21.85, a PEG ratio of 2.01 and a beta of 1.45. Amazon.com, Inc. has a 12 month low of $196.00 and a 12 month high of $278.56.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The business had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. During the same period in the previous year, the firm earned $1.68 EPS. Amazon.com’s quarterly revenue was up 19.6% compared to the same quarter last year. On average, research analysts predict that Amazon.com, Inc. will post 7.84 EPS for the current year.

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.