Upbound Group (NASDAQ:UPBD) Rating Lowered to Hold at Wall Street Zen

Posted by George Bondi on Aug 3rd, 2026

Upbound Group (NASDAQ:UPBD – Get Free Report) was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating in a note issued to investors on Saturday.

Other research analysts have also recently issued research reports about the stock. TD Cowen decreased their target price on shares of Upbound Group from $29.00 to $28.00 and set a “buy” rating on the stock in a research report on Friday. Zacks Research cut shares of Upbound Group from a “strong-buy” rating to a “hold” rating in a research report on Monday, June 29th. BTIG Research downgraded shares of Upbound Group from a “buy” rating to a “neutral” rating and set a $28.00 price target on the stock. in a research note on Friday. Finally, Weiss Ratings restated a “hold (c-)” rating on shares of Upbound Group in a report on Wednesday, June 24th. Two investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat.com, Upbound Group presently has a consensus rating of “Hold” and a consensus price target of $30.67.

Get Our Latest Research Report on UPBD

Upbound Group Price Performance

NASDAQ:UPBD opened at $19.39 on Friday. Upbound Group has a 52 week low of $15.82 and a 52 week high of $28.02. The stock’s fifty day moving average is $19.81 and its two-hundred day moving average is $19.40. The company has a market capitalization of $1.13 billion, a P/E ratio of 12.59 and a beta of 1.79. The company has a quick ratio of 0.88, a current ratio of 3.06 and a debt-to-equity ratio of 1.94.

Upbound Group (NASDAQ:UPBD – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The company reported $1.07 earnings per share for the quarter, topping analysts’ consensus estimates of $1.05 by $0.02. The business had revenue of $1.16 billion during the quarter, compared to analysts’ expectations of $1.16 billion. Upbound Group had a return on equity of 34.53% and a net margin of 1.90%.The company’s revenue was up .5% compared to the same quarter last year. During the same period in the prior year, the business posted $1.12 EPS. Upbound Group has set its FY 2026 guidance at 4.000-4.350 EPS and its Q3 2026 guidance at 0.850-0.950 EPS. Equities analysts expect that Upbound Group will post 4.15 EPS for the current year.

Insiders Place Their Bets

In other Upbound Group news, Director Jeffrey J. Brown bought 2,295 shares of the business’s stock in a transaction that occurred on Tuesday, July 7th. The shares were purchased at an average cost of $20.09 per share, with a total value of $46,106.55. Following the purchase, the director directly owned 96,681 shares in the company, valued at approximately $1,942,321.29. This represents a 2.43% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which can be accessed through the SEC website. 1.20% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Upbound Group

Several institutional investors have recently modified their holdings of UPBD. Quarry LP raised its stake in shares of Upbound Group by 913.1% in the third quarter. Quarry LP now owns 1,388 shares of the company’s stock valued at $33,000 after acquiring an additional 1,251 shares in the last quarter. Hantz Financial Services Inc. boosted its holdings in Upbound Group by 238.3% in the fourth quarter. Hantz Financial Services Inc. now owns 1,448 shares of the company’s stock valued at $25,000 after purchasing an additional 1,020 shares during the period. GAMMA Investing LLC boosted its holdings in Upbound Group by 18.2% in the second quarter. GAMMA Investing LLC now owns 3,360 shares of the company’s stock valued at $71,000 after purchasing an additional 518 shares during the period. Public Employees Retirement System of Ohio grew its stake in Upbound Group by 18.7% during the 4th quarter. Public Employees Retirement System of Ohio now owns 3,400 shares of the company’s stock worth $60,000 after purchasing an additional 535 shares in the last quarter. Finally, PNC Financial Services Group Inc. grew its stake in Upbound Group by 49.9% during the 1st quarter. PNC Financial Services Group Inc. now owns 3,685 shares of the company’s stock worth $67,000 after purchasing an additional 1,226 shares in the last quarter. Institutional investors and hedge funds own 90.30% of the company’s stock.

Upbound Group News Summary

Here are the key news stories impacting Upbound Group this week:

Positive Sentiment: Upbound reported second-quarter adjusted earnings of $1.07 per share and revenue of approximately $1.16 billion, both in line with analyst expectations. Revenue increased slightly year over year, while management highlighted growth at Brigit, digital expansion and disciplined portfolio management. Q2 Earnings Call Highlights
Positive Sentiment: The company raised its 2026 free-cash-flow outlook to $250 million, supporting the investment case by indicating stronger cash generation and continued cost and portfolio discipline. Revenue and Free Cash Flow Outlook
Positive Sentiment: TD Cowen maintained a Buy rating and lowered its price target modestly to $28 from $29, implying substantial potential upside from recent trading levels. TD Cowen Price Target
Neutral Sentiment: Management reaffirmed a 2026 earnings range of $4.00 to $4.35 per share and revenue guidance of $4.7 billion to $4.9 billion, broadly consistent with expectations on earnings but reflecting a more measured sales outlook.
Negative Sentiment: Third-quarter EPS guidance of $0.85 to $0.95 fell below the roughly $1.00 analyst consensus, and the full-year revenue range was narrowed to $4.7 billion-$4.85 billion. The revisions signal softer consumer demand and are likely the primary reason the stock has decreased. Q2 Earnings and Guidance
Negative Sentiment: Upbound disclosed approximately $13 million in losses related to fraud at Acima, creating an additional near-term earnings and execution concern even as cash-flow guidance improved.

Upbound Group Company Profile

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Upbound Group, Inc leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico. It operates through four segments: Rent-A-Center, Acima, Mexico, and Franchising. The company's brands, such as Rent-A-Center and Acima that facilitate consumer transactions across a range of store-based and virtual channels. It offers furniture comprising mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories.