Analysts Set Harley-Davidson, Inc. (NYSE:HOG) Price Target at $26.11

Posted by Brenda Bartman on Aug 2nd, 2026

Harley-Davidson, Inc. (NYSE:HOG – Get Free Report) has earned an average rating of “Hold” from the twelve research firms that are presently covering the stock, MarketBeat reports. Two analysts have rated the stock with a sell rating, five have given a hold rating, four have issued a buy rating and one has issued a strong buy rating on the company. The average 1 year target price among analysts that have issued a report on the stock in the last year is $26.1111.

A number of research analysts have recently weighed in on the company. Robert W. Baird lifted their price objective on Harley-Davidson from $28.00 to $30.00 and gave the company a “neutral” rating in a research report on Friday, July 24th. Weiss Ratings raised shares of Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a report on Thursday, June 18th. UBS Group increased their price objective on shares of Harley-Davidson from $19.00 to $26.00 and gave the stock a “neutral” rating in a research note on Monday, May 11th. DA Davidson raised their price objective on shares of Harley-Davidson from $25.00 to $30.00 and gave the company a “buy” rating in a research report on Monday, July 6th. Finally, Wells Fargo & Company lifted their target price on shares of Harley-Davidson from $15.00 to $19.00 and gave the company an “underweight” rating in a research note on Wednesday, May 6th.

View Our Latest Report on Harley-Davidson

Insider Activity

In related news, insider Paul J. Krause sold 1,564 shares of the stock in a transaction dated Monday, May 11th. The stock was sold at an average price of $26.00, for a total transaction of $40,664.00. Following the completion of the sale, the insider owned 30,012 shares in the company, valued at approximately $780,312. This trade represents a 4.95% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Jonathan R. Root sold 1,554 shares of the business’s stock in a transaction that occurred on Wednesday, July 1st. The stock was sold at an average price of $24.44, for a total value of $37,979.76. Following the completion of the transaction, the chief financial officer directly owned 29,400 shares in the company, valued at approximately $718,536. This represents a 5.02% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 4,672 shares of company stock valued at $116,266 in the last quarter. 0.97% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently modified their holdings of the business. Donald Smith & CO. Inc. increased its holdings in shares of Harley-Davidson by 30.8% in the 4th quarter. Donald Smith & CO. Inc. now owns 8,899,204 shares of the company’s stock worth $182,345,000 after buying an additional 2,095,477 shares during the last quarter. Boston Partners lifted its stake in shares of Harley-Davidson by 2.1% during the 3rd quarter. Boston Partners now owns 4,021,078 shares of the company’s stock worth $112,179,000 after acquiring an additional 84,516 shares during the last quarter. State Street Corp boosted its stake in shares of Harley-Davidson by 1.7% during the second quarter. State Street Corp now owns 3,757,709 shares of the company’s stock valued at $88,682,000 after purchasing an additional 64,118 shares during the period. Bank of New York Mellon Corp boosted its position in Harley-Davidson by 8.4% in the 1st quarter. Bank of New York Mellon Corp now owns 2,110,552 shares of the company’s stock valued at $42,675,000 after buying an additional 163,762 shares during the period. Finally, Bank of America Corp DE raised its position in Harley-Davidson by 456.7% during the 1st quarter. Bank of America Corp DE now owns 1,735,378 shares of the company’s stock valued at $35,089,000 after purchasing an additional 1,423,675 shares in the last quarter. 85.10% of the stock is owned by hedge funds and other institutional investors.

Harley-Davidson Trading Down 0.6%

Shares of Harley-Davidson stock opened at $24.50 on Thursday. Harley-Davidson has a 1-year low of $17.09 and a 1-year high of $31.25. The company’s fifty day simple moving average is $25.26 and its 200-day simple moving average is $22.49. The company has a debt-to-equity ratio of 0.36, a current ratio of 1.90 and a quick ratio of 1.70. The stock has a market capitalization of $2.58 billion, a PE ratio of 15.03, a P/E/G ratio of 16.81 and a beta of 1.26.

Harley-Davidson (NYSE:HOG – Get Free Report) last posted its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 EPS for the quarter, topping the consensus estimate of $0.65 by $0.10. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%.The firm had revenue of $1.23 billion during the quarter, compared to analyst estimates of $1.17 billion. During the same period in the prior year, the business posted $0.88 EPS. Harley-Davidson’s revenue was down 5.9% on a year-over-year basis. As a group, equities analysts anticipate that Harley-Davidson will post 0.5 earnings per share for the current year.

Harley-Davidson Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, June 25th. Stockholders of record on Monday, June 8th were paid a $0.1875 dividend. The ex-dividend date of this dividend was Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a dividend yield of 3.1%. Harley-Davidson’s dividend payout ratio is 46.01%.

Harley-Davidson Company Profile

(Get Free Report)

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.