NIKE (NYSE:NKE – Get Free Report) and Dogness (International) (NASDAQ:DOGZ – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, valuation, profitability, dividends, earnings, institutional ownership and risk.
Institutional and Insider Ownership
64.2% of NIKE shares are owned by institutional investors. Comparatively, 5.1% of Dogness (International) shares are owned by institutional investors. 1.1% of NIKE shares are owned by company insiders. Comparatively, 31.1% of Dogness (International) shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Profitability
This table compares NIKE and Dogness (International)’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| NIKE | 6.70% | 16.54% | 6.21% |
| Dogness (International) | N/A | N/A | N/A |
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| NIKE | 4 | 19 | 13 | 1 | 2.30 |
| Dogness (International) | 1 | 0 | 0 | 0 | 1.00 |
NIKE presently has a consensus target price of $53.74, indicating a potential upside of 28.38%. Given NIKE’s stronger consensus rating and higher probable upside, equities research analysts plainly believe NIKE is more favorable than Dogness (International).
Volatility & Risk
NIKE has a beta of 1.12, suggesting that its stock price is 12% more volatile than the S&P 500. Comparatively, Dogness (International) has a beta of 2.16, suggesting that its stock price is 116% more volatile than the S&P 500.
Earnings and Valuation
This table compares NIKE and Dogness (International)”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| NIKE | $46.40 billion | 1.34 | $3.11 billion | $2.09 | 20.03 |
| Dogness (International) | $20.71 million | 0.60 | -$5.10 million | N/A | N/A |
NIKE has higher revenue and earnings than Dogness (International).
Summary
NIKE beats Dogness (International) on 11 of the 13 factors compared between the two stocks.
About NIKE
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; and licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
About Dogness (International)
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Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.
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