ASOS (LON:ASC) Share Price Passes Above Two Hundred Day Moving Average – Should You Sell?

Posted by Geri Gentry on Jul 12th, 2026

ASOS Plc (LON:ASC – Get Free Report) shares crossed above its two hundred day moving average during trading on Friday . The stock has a two hundred day moving average of GBX 266.82 and traded as high as GBX 359.50. ASOS shares last traded at GBX 343.44, with a volume of 1,061,518 shares trading hands.

Wall Street Analyst Weigh In

Several brokerages have recently commented on ASC. Deutsche Bank Aktiengesellschaft increased their price target on shares of ASOS from GBX 375 to GBX 400 and gave the stock a “buy” rating in a research note on Tuesday, May 12th. JPMorgan Chase & Co. upped their price objective on shares of ASOS from GBX 285 to GBX 330 and gave the stock a “neutral” rating in a report on Thursday, July 2nd. Shore Capital Group reissued a “buy” rating on shares of ASOS in a research report on Thursday, April 23rd. Finally, Berenberg Bank restated a “buy” rating and set a GBX 600 target price on shares of ASOS in a report on Wednesday, July 1st. Four investment analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of GBX 371.83.

Check Out Our Latest Stock Report on ASC

ASOS Stock Performance

The stock’s 50-day moving average price is GBX 269.42 and its 200 day moving average price is GBX 266.82. The company has a quick ratio of 0.39, a current ratio of 0.95 and a debt-to-equity ratio of 855.63. The company has a market cap of £410.93 million, a P/E ratio of -1.78, a price-to-earnings-growth ratio of -1.26 and a beta of 2.28.

ASOS (LON:ASC – Get Free Report) last announced its earnings results on Thursday, April 23rd. The company reported GBX (109.90) EPS for the quarter. The firm had revenue of GBX 111.60 billion during the quarter. ASOS had a negative return on equity of 155.17% and a negative net margin of 10.10%. As a group, research analysts expect that ASOS Plc will post 12.4165252 EPS for the current fiscal year.

Insider Buying and Selling at ASOS

In other ASOS news, insider William Barker acquired 1,627,693 shares of the business’s stock in a transaction that occurred on Thursday, April 23rd. The stock was acquired at an average price of GBX 235 per share, with a total value of £3,825,078.55. Over the last ninety days, insiders bought 1,733,163 shares of company stock worth $407,118,076. 19.82% of the stock is currently owned by insiders.

About ASOS

(Get Free Report)

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.