William Brian Poppic Reeves Sells 10,681 Shares of Fold (NASDAQ:FLD) Stock

Posted by Brian Himes on May 22nd, 2026

Fold Holdings, Inc. (NASDAQ:FLD – Get Free Report) CEO William Brian Poppic Reeves sold 10,681 shares of the firm’s stock in a transaction that occurred on Tuesday, May 19th. The shares were sold at an average price of $1.22, for a total transaction of $13,030.82. Following the completion of the sale, the chief executive officer owned 5,508,779 shares in the company, valued at $6,720,710.38. This represents a 0.19% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

William Brian Poppic Reeves also recently made the following trade(s):

On Monday, May 18th, William Brian Poppic Reeves sold 9,681 shares of Fold stock. The shares were sold at an average price of $1.24, for a total transaction of $12,004.44.
On Monday, May 4th, William Brian Poppic Reeves sold 5,537 shares of Fold stock. The stock was sold at an average price of $1.42, for a total transaction of $7,862.54.
On Thursday, April 2nd, William Brian Poppic Reeves sold 5,710 shares of Fold stock. The stock was sold at an average price of $1.22, for a total transaction of $6,966.20.
On Monday, March 2nd, William Brian Poppic Reeves sold 5,496 shares of Fold stock. The stock was sold at an average price of $1.42, for a total transaction of $7,804.32.

Fold Stock Performance

Shares of NASDAQ:FLD opened at $1.25 on Friday. The firm has a market cap of $62.78 million, a PE ratio of -1.17 and a beta of 0.39. The firm’s fifty day moving average is $1.33 and its 200-day moving average is $2.02. Fold Holdings, Inc. has a 52 week low of $1.00 and a 52 week high of $5.54.

Fold (NASDAQ:FLD – Get Free Report) last issued its quarterly earnings results on Tuesday, May 12th. The company reported ($0.59) EPS for the quarter, missing analysts’ consensus estimates of ($0.16) by ($0.43). The business had revenue of $5.59 million for the quarter, compared to analyst estimates of $10.00 million. Fold had a negative return on equity of 90.99% and a negative net margin of 164.63%. Sell-side analysts forecast that Fold Holdings, Inc. will post -0.77 EPS for the current year.

Hedge Funds Weigh In On Fold

A number of hedge funds have recently bought and sold shares of the company. Abel Hall LLC bought a new stake in Fold in the first quarter valued at $31,000. Mariner LLC increased its stake in Fold by 60.9% in the fourth quarter. Mariner LLC now owns 63,518 shares of the company’s stock valued at $166,000 after purchasing an additional 24,038 shares in the last quarter. Barclays PLC bought a new stake in Fold in the fourth quarter valued at $26,000. Charles Schwab Investment Management Inc. bought a new stake in Fold in the fourth quarter valued at $41,000. Finally, State Street Corp increased its stake in Fold by 110.8% in the fourth quarter. State Street Corp now owns 78,200 shares of the company’s stock valued at $204,000 after purchasing an additional 41,100 shares in the last quarter. Institutional investors own 56.89% of the company’s stock.

Key Stories Impacting Fold

Here are the key news stories impacting Fold this week:

Positive Sentiment: Director Bracebridge Young, Jr. bought 8,500 shares at $1.24, boosting his stake by 26.9%. Insider buying can signal confidence from management and may help support sentiment. Insider Buying: Fold (NASDAQ:FLD) Director Acquires 8,500 Shares of Stock
Positive Sentiment: Shareholders backed director and auditor appointments at the annual meeting, reducing near-term governance uncertainty. Fold Holdings Shareholders Back Directors and Auditor Appointment
Neutral Sentiment: Broader foldable-phone headlines about Samsung’s Galaxy Z Fold 8 and rumored Apple foldable remain mostly unrelated to Fold Holdings’ business, though they keep the category in the news. The Galaxy Z Fold 8 may miss out on S26 Ultra’s best features
Negative Sentiment: CEO William Brian Poppic Reeves sold shares in recent filings, although the company said the transactions were for tax withholding tied to vested equity awards. Even routine insider selling can weigh on investor sentiment. SEC insider sale filing
Negative Sentiment: Fold’s last earnings report missed estimates on both EPS and revenue, reinforcing concerns about profitability and execution. Fold stock and earnings overview

Analyst Upgrades and Downgrades

FLD has been the topic of a number of recent research reports. Northland Securities set a $3.50 price target on shares of Fold in a report on Wednesday, May 13th. Weiss Ratings reiterated a “sell (d)” rating on shares of Fold in a report on Thursday, January 22nd. Cantor Fitzgerald cut their price target on shares of Fold from $2.00 to $1.70 and set an “overweight” rating on the stock in a report on Wednesday, May 13th. HC Wainwright cut their price target on shares of Fold from $7.00 to $3.00 and set a “buy” rating on the stock in a report on Wednesday, March 18th. Finally, Wall Street Zen raised shares of Fold from a “strong sell” rating to a “sell” rating in a research note on Saturday, April 18th. One equities research analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, Fold currently has an average rating of “Moderate Buy” and a consensus target price of $2.73.

Check Out Our Latest Stock Analysis on Fold

Fold Company Profile

(Get Free Report)

Fold, trading under the ticker FLD on the NASDAQ, is a financial technology company specializing in bitcoin rewards and cryptocurrency-based consumer products. The company’s core offering enables users to earn bitcoin on everyday purchases through a prepaid Visa debit card, converting traditional currency transactions into bitcoin rewards at no extra cost. By partnering with major payment networks and merchant platforms, Fold aims to bridge the gap between mainstream spending and digital asset adoption.

Beyond the debit card, Fold offers a mobile application that integrates with the Bitcoin Lightning Network to facilitate faster and more cost-efficient transactions.