MediaAlpha (NYSE:MAX) CTO Sells $26,670.00 in Stock

Posted by Brian Himes on Jun 8th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) CTO Kuanling Amy Yeh sold 3,000 shares of the company’s stock in a transaction on Friday, June 5th. The stock was sold at an average price of $8.89, for a total value of $26,670.00. Following the sale, the chief technology officer owned 569,985 shares of the company’s stock, valued at approximately $5,067,166.65. This represents a 0.52% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Kuanling Amy Yeh also recently made the following trade(s):

On Friday, May 15th, Kuanling Amy Yeh sold 12,000 shares of MediaAlpha stock. The stock was sold at an average price of $8.05, for a total value of $96,600.00.
On Friday, April 10th, Kuanling Amy Yeh sold 3,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.25, for a total value of $27,750.00.
On Friday, March 27th, Kuanling Amy Yeh sold 3,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.44, for a total value of $28,320.00.

MediaAlpha Trading Up 0.1%

Shares of MAX stock opened at $9.08 on Monday. The business’s fifty day simple moving average is $9.13 and its 200-day simple moving average is $10.28. The company has a market cap of $565.95 million, a PE ratio of 14.18 and a beta of 1.16. MediaAlpha, Inc. has a 12-month low of $7.09 and a 12-month high of $13.92.

MediaAlpha (NYSE:MAX – Get Free Report) last issued its quarterly earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). The business had revenue of $310.00 million for the quarter, compared to analyst estimates of $298.91 million. MediaAlpha had a negative return on equity of 147.82% and a net margin of 3.37%.The business’s revenue for the quarter was up 17.3% on a year-over-year basis. During the same period in the previous year, the company posted ($0.04) earnings per share. On average, equities analysts forecast that MediaAlpha, Inc. will post 1.02 earnings per share for the current year.

Wall Street Analyst Weigh In

MAX has been the topic of a number of recent analyst reports. Keefe, Bruyette & Woods reduced their price target on MediaAlpha from $16.00 to $15.00 and set an “outperform” rating on the stock in a research report on Tuesday, April 7th. Weiss Ratings raised MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research report on Friday, May 29th. Zacks Research downgraded MediaAlpha from a “hold” rating to a “strong sell” rating in a research report on Tuesday, May 19th. Royal Bank Of Canada reduced their price target on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a research report on Tuesday, February 24th. Finally, The Goldman Sachs Group reduced their price target on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating on the stock in a research report on Tuesday, February 24th. Four analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, MediaAlpha presently has a consensus rating of “Hold” and an average target price of $12.90.

Check Out Our Latest Research Report on MediaAlpha

Hedge Funds Weigh In On MediaAlpha

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. JPMorgan Chase & Co. raised its stake in MediaAlpha by 95.2% in the 3rd quarter. JPMorgan Chase & Co. now owns 1,058,441 shares of the company’s stock worth $12,045,000 after acquiring an additional 516,195 shares during the last quarter. Triad Investment Management purchased a new position in MediaAlpha in the 4th quarter worth $3,567,000. Globeflex Capital L P purchased a new position in MediaAlpha in the 4th quarter worth $1,039,000. Principal Financial Group Inc. purchased a new position in MediaAlpha in the 3rd quarter worth $281,000. Finally, Wealth Enhancement Advisory Services LLC raised its stake in MediaAlpha by 37.0% in the 3rd quarter. Wealth Enhancement Advisory Services LLC now owns 20,212 shares of the company’s stock worth $227,000 after acquiring an additional 5,455 shares during the last quarter. Hedge funds and other institutional investors own 64.39% of the company’s stock.

About MediaAlpha

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.