NBC Securities Inc. Grows Stock Holdings in ServiceNow, Inc. $NOW

NBC Securities Inc. increased its position in shares of ServiceNow, Inc. (NYSE:NOW) by 474.6% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 19,153 shares of the information technology services provider’s stock after buying an additional 15,820 shares during the period. NBC Securities Inc.’s holdings in ServiceNow were worth $2,934,000 as of its most recent filing with the SEC.

Other hedge funds have also recently added to or reduced their stakes in the company. Cohen Klingenstein LLC boosted its holdings in ServiceNow by 400.0% during the fourth quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider’s stock worth $1,532,000 after buying an additional 8,000 shares in the last quarter. Sumitomo Mitsui Trust Group Inc. lifted its holdings in ServiceNow by 385.9% during the fourth quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock valued at $398,202,000 after purchasing an additional 2,064,440 shares in the last quarter. Natural Investments LLC lifted its holdings in ServiceNow by 332.0% during the fourth quarter. Natural Investments LLC now owns 16,453 shares of the information technology services provider’s stock valued at $2,520,000 after purchasing an additional 12,644 shares in the last quarter. Focus Financial Network Inc. lifted its holdings in ServiceNow by 286.1% during the fourth quarter. Focus Financial Network Inc. now owns 53,650 shares of the information technology services provider’s stock valued at $8,219,000 after purchasing an additional 39,756 shares in the last quarter. Finally, Telos Capital Management Inc. lifted its holdings in ServiceNow by 706.0% during the fourth quarter. Telos Capital Management Inc. now owns 50,940 shares of the information technology services provider’s stock valued at $7,803,000 after purchasing an additional 44,620 shares in the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q1 beat and raised subscription outlook: ServiceNow reported revenue and EPS roughly in line-to-better than expectations and raised its annual subscription revenue outlook, citing accelerating adoption of its AI workflows — a fundamental positive for long‑term growth. ServiceNow Earnings Beat Estimates in Q1 on Subscription Strength
• Positive Sentiment: AI product demand & partnerships: Management highlighted strong AI product uptake and deepened Google Cloud ties to deliver AI agents for enterprise operations — supports the thesis that ServiceNow can monetize AI workflows. ServiceNow and Google Cloud unite AI agents for autonomous enterprise operations
• Positive Sentiment: Strategic M&A completed: ServiceNow closed the Armis acquisition, expanding its security/cyber exposure capabilities — potentially cross‑sells into large enterprise accounts. ServiceNow (NOW) Completes $7.75B Acquisition of Cyber Exposure Leader Armis
• Neutral Sentiment: Results were largely “beat-and-raise” in headline numbers, but EPS was only inline and some metrics disappointed versus investor expectations — creates mixed read-throughs for short-term momentum. ServiceNow Reports First Quarter 2026 Financial Results (Press Release)
• Neutral Sentiment: Earnings call nuance: Management and the call emphasized AI tailwinds and productivity gains, but commentary flagged transitory headwinds — useful context but not an immediate sentiment breaker on its own. ServiceNow Earnings Call: AI Tailwinds vs. Market Jitters
• Negative Sentiment: Middle East deal delays weighed on growth: Company said conflict in the Middle East delayed several large deals, creating ~75 bps headwind to subscription revenue in Q1 and pushing some expected deal closures later in the year — a concrete near‑term growth risk. ServiceNow Reveals a New Challenge From the Iran War: Deal Delays
• Negative Sentiment: Margin outlook hit by Armis deal and acquisition costs: Management flagged that the Armis acquisition will depress margins (roughly 75 bps FY, ~125 bps in Q2), amplifying investor concern about profitability near term. ServiceNow Posts Revenue Growth, But Says Armis Deal Will Weigh on Margins
• Negative Sentiment: Analyst price‑target cuts & sector contagion: Multiple firms trimmed price targets and the stock’s weakness triggered a broader software selloff as AI‑disruption fears re‑surf, pressuring sentiment beyond company fundamentals. ServiceNow Shares Fall As Middle East Delays, Soft Guidance Weigh On Outlook
• Negative Sentiment: Big one‑day selloff amplified volatility: The stock hit one of its worst intra‑day drops, which has increased short-term volatility and spooked momentum funds — expect heightened trading and continued sensitivity to guidance and macro headlines. ServiceNow’s stock just had its worst day ever, taking the software sector down with it

Insider Transactions at ServiceNow

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the transaction, the director directly owned 46,430 shares of the company’s stock, valued at $4,697,323.10. This represents a 3.13% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the transaction, the insider directly owned 11,757 shares in the company, valued at approximately $1,245,419.01. This trade represents a 45.06% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 16,237 shares of company stock valued at $1,697,162 in the last ninety days. 0.34% of the stock is currently owned by company insiders.

ServiceNow Price Performance

Shares of NOW opened at $84.85 on Friday. ServiceNow, Inc. has a 1-year low of $81.24 and a 1-year high of $211.48. The stock has a market cap of $87.92 billion, a PE ratio of 50.57, a P/E/G ratio of 1.73 and a beta of 1.01. The firm has a 50-day simple moving average of $105.18 and a two-hundred day simple moving average of $138.45. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, meeting analysts’ consensus estimates of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The business had revenue of $3.77 billion during the quarter, compared to analysts’ expectations of $3.75 billion. During the same period last year, the business earned $0.81 earnings per share. The business’s revenue for the quarter was up 22.1% on a year-over-year basis. As a group, analysts forecast that ServiceNow, Inc. will post 2.49 EPS for the current year.

Analyst Upgrades and Downgrades

Several equities analysts have issued reports on the stock. The Goldman Sachs Group decreased their price objective on shares of ServiceNow from $188.00 to $163.00 and set a “buy” rating on the stock in a report on Thursday. Argus upgraded shares of ServiceNow to a “strong-buy” rating in a research report on Wednesday, February 4th. BTIG Research reiterated a “buy” rating and issued a $185.00 target price on shares of ServiceNow in a research report on Monday. Mizuho reduced their target price on shares of ServiceNow from $150.00 to $140.00 and set an “outperform” rating for the company in a research report on Thursday. Finally, Cantor Fitzgerald cut their price objective on shares of ServiceNow to $122.00 and set an “overweight” rating for the company in a research report on Thursday. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus target price of $147.68.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.