Ulta Beauty’s (ULTA) “Buy” Rating Reiterated at DA Davidson

DA Davidson reaffirmed their buy rating on shares of Ulta Beauty (NASDAQ:ULTA) in a research note published on Tuesday,Benzinga reports. They currently have a $650.00 price target on the specialty retailer’s stock.

Other equities research analysts also recently issued research reports about the company. Raymond James Financial reiterated a “strong-buy” rating on shares of Ulta Beauty in a report on Tuesday, March 10th. TD Cowen dropped their price target on shares of Ulta Beauty from $775.00 to $750.00 and set a “buy” rating on the stock in a research note on Friday, March 13th. Weiss Ratings restated a “hold (c)” rating on shares of Ulta Beauty in a research note on Wednesday, January 21st. William Blair restated a “market perform” rating on shares of Ulta Beauty in a research note on Monday, March 9th. Finally, Bank of America lifted their target price on Ulta Beauty from $610.00 to $685.00 and gave the company a “neutral” rating in a research note on Thursday, January 8th. One research analyst has rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating, ten have given a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $674.23.

Ulta Beauty Stock Performance

NASDAQ ULTA opened at $539.44 on Tuesday. Ulta Beauty has a fifty-two week low of $349.60 and a fifty-two week high of $714.97. The stock’s fifty day moving average is $600.86 and its two-hundred day moving average is $587.42. The firm has a market capitalization of $23.60 billion, a P/E ratio of 21.05, a price-to-earnings-growth ratio of 1.98 and a beta of 0.95.

Ulta Beauty (NASDAQ:ULTA) last announced its quarterly earnings results on Thursday, March 12th. The specialty retailer reported $8.01 EPS for the quarter, beating the consensus estimate of $7.93 by $0.08. Ulta Beauty had a return on equity of 43.56% and a net margin of 9.31%.The business had revenue of $3.90 billion for the quarter, compared to analyst estimates of $3.81 billion. During the same quarter in the prior year, the company posted $8.46 EPS. The company’s quarterly revenue was up 11.8% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. As a group, sell-side analysts forecast that Ulta Beauty will post 23.96 EPS for the current year.

Insider Transactions at Ulta Beauty

In related news, Director George R. Mrkonic, Jr. sold 452 shares of Ulta Beauty stock in a transaction on Tuesday, April 7th. The stock was sold at an average price of $539.29, for a total transaction of $243,759.08. Following the completion of the transaction, the director directly owned 2,383 shares of the company’s stock, valued at approximately $1,285,128.07. The trade was a 15.94% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. Corporate insiders own 0.17% of the company’s stock.

Hedge Funds Weigh In On Ulta Beauty

A number of institutional investors have recently made changes to their positions in the stock. Optimize Financial Inc grew its position in shares of Ulta Beauty by 1.4% in the fourth quarter. Optimize Financial Inc now owns 1,176 shares of the specialty retailer’s stock valued at $711,000 after purchasing an additional 16 shares during the period. MassMutual Private Wealth & Trust FSB grew its position in Ulta Beauty by 6.9% during the fourth quarter. MassMutual Private Wealth & Trust FSB now owns 265 shares of the specialty retailer’s stock valued at $160,000 after acquiring an additional 17 shares during the period. Sound Income Strategies LLC lifted its stake in shares of Ulta Beauty by 13.1% during the fourth quarter. Sound Income Strategies LLC now owns 147 shares of the specialty retailer’s stock worth $98,000 after purchasing an additional 17 shares in the last quarter. Legacy Advisors LLC lifted its stake in shares of Ulta Beauty by 1.2% during the fourth quarter. Legacy Advisors LLC now owns 1,543 shares of the specialty retailer’s stock worth $934,000 after purchasing an additional 18 shares in the last quarter. Finally, State of Wyoming lifted its stake in shares of Ulta Beauty by 10.5% during the third quarter. State of Wyoming now owns 211 shares of the specialty retailer’s stock worth $115,000 after purchasing an additional 20 shares in the last quarter. 90.39% of the stock is owned by institutional investors and hedge funds.

Trending Headlines about Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Sold-out Ulta Beauty World in Orlando — The company’s consumer-facing live event drew ~3,000 attendees and is credited with generating “millions” in local economic impact, demonstrating strong brand engagement and a potential short-term revenue and marketing lift from experiential retail. Ulta Beauty World draws 3,000 attendees
• Positive Sentiment: Strategic push into live experiences — Multiple stories highlight Ulta’s emphasis on in-person events and brand activations as a growth lever to deepen customer loyalty and drive store/online traffic. This supports the company’s omnichannel strategy and could help sustain sales and AUR (average unit retail). Ulta bets big on beauty as live experience
• Positive Sentiment: Analyst upgrade / Buy rating — DA Davidson issued a Buy rating on ULTA, which can boost investor sentiment and attract incremental demand from growth-focused funds. Ulta Beauty (NASDAQ:ULTA) Earns Buy Rating from DA Davidson
• Positive Sentiment: Resilience thesis highlighted — Commentary from Barchart argues Ulta can be defensive in softer spending environments because consumers trade down to small indulgences, positioning ULTA as a resilient retailer. Why Ulta Beauty Stock Could Be an Unlikely Buy
• Neutral Sentiment: Promotions and sales activity — Coverage of Ulta’s Let’s Haul sale and other promotional content can drive short-term traffic but may compress margins if discounts become deeper. All the Drugstore Beauty I’d Buy at Ulta’s Let’s Haul Sale
• Negative Sentiment: Pre-event fire incident — A booth/convention-center fire was reported ahead of Ulta Beauty World; while there’s no major reported damage to the brand, any safety or reputational fallout could create short-term noise. Fire breaks out at convention center in Orlando

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.