Wells Fargo & Company Forecasts Strong Price Appreciation for Marriott International (NASDAQ:MAR) Stock

Marriott International (NASDAQ:MAR) had its price objective lifted by stock analysts at Wells Fargo & Company from $353.00 to $403.00 in a report issued on Wednesday,Benzinga reports. The firm currently has an “overweight” rating on the stock. Wells Fargo & Company‘s target price indicates a potential upside of 10.26% from the company’s previous close.

Several other analysts also recently issued reports on MAR. Truist Financial boosted their price target on Marriott International from $278.00 to $283.00 and gave the company a “hold” rating in a research note on Thursday, December 4th. JPMorgan Chase & Co. boosted their target price on shares of Marriott International from $294.00 to $323.00 and gave the company a “neutral” rating in a research report on Tuesday, February 3rd. Robert W. Baird dropped their price objective on shares of Marriott International from $287.00 to $285.00 and set a “neutral” rating for the company in a research note on Tuesday, October 21st. BMO Capital Markets raised shares of Marriott International from a “market perform” rating to an “outperform” rating and raised their target price for the stock from $285.00 to $370.00 in a report on Friday, January 9th. Finally, Weiss Ratings reiterated a “buy (b-)” rating on shares of Marriott International in a research note on Thursday, January 22nd. Two research analysts have rated the stock with a Strong Buy rating, eight have assigned a Buy rating and nine have issued a Hold rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $323.06.

Marriott International Stock Up 1.7%

Shares of NASDAQ:MAR traded up $6.15 during midday trading on Wednesday, hitting $365.50. The stock had a trading volume of 350,585 shares, compared to its average volume of 1,567,379. The business’s 50-day simple moving average is $314.82 and its 200-day simple moving average is $286.70. Marriott International has a 12 month low of $205.40 and a 12 month high of $367.66. The company has a market cap of $98.08 billion, a P/E ratio of 38.54, a PEG ratio of 2.90 and a beta of 1.13.

Marriott International (NASDAQ:MAR) last released its quarterly earnings data on Tuesday, February 10th. The company reported $2.58 earnings per share (EPS) for the quarter, missing the consensus estimate of $2.61 by ($0.03). Marriott International had a net margin of 10.07% and a negative return on equity of 89.29%. The business had revenue of $6.69 billion during the quarter, compared to the consensus estimate of $6.67 billion. During the same quarter in the prior year, the company earned $2.45 EPS. Marriott International’s quarterly revenue was up 4.1% on a year-over-year basis. Marriott International has set its FY 2026 guidance at 11.320-11.570 EPS and its Q1 2026 guidance at 2.500-2.550 EPS. As a group, equities analysts predict that Marriott International will post 10.1 earnings per share for the current year.

Insiders Place Their Bets

In other news, CAO Felitia Lee sold 1,617 shares of Marriott International stock in a transaction dated Monday, December 15th. The stock was sold at an average price of $305.98, for a total transaction of $494,769.66. Following the sale, the chief accounting officer directly owned 4,893 shares of the company’s stock, valued at approximately $1,497,160.14. This trade represents a 24.84% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. 10.68% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Marriott International

Institutional investors and hedge funds have recently made changes to their positions in the stock. Frederick Financial Consultants LLC raised its position in shares of Marriott International by 0.8% in the 4th quarter. Frederick Financial Consultants LLC now owns 3,531 shares of the company’s stock worth $1,095,000 after acquiring an additional 28 shares in the last quarter. Optimize Financial Inc increased its holdings in Marriott International by 1.4% in the fourth quarter. Optimize Financial Inc now owns 2,284 shares of the company’s stock worth $709,000 after purchasing an additional 32 shares in the last quarter. Bridges Investment Management Inc. boosted its holdings in shares of Marriott International by 1.0% during the 4th quarter. Bridges Investment Management Inc. now owns 3,277 shares of the company’s stock worth $1,017,000 after buying an additional 32 shares in the last quarter. Riversedge Advisors LLC grew its position in shares of Marriott International by 3.0% during the 4th quarter. Riversedge Advisors LLC now owns 1,149 shares of the company’s stock worth $357,000 after buying an additional 33 shares during the period. Finally, Modera Wealth Management LLC increased its stake in shares of Marriott International by 0.7% in the 4th quarter. Modera Wealth Management LLC now owns 4,747 shares of the company’s stock valued at $1,473,000 after acquiring an additional 33 shares in the last quarter. Institutional investors and hedge funds own 70.70% of the company’s stock.

More Marriott International News

Here are the key news stories impacting Marriott International this week:

• Positive Sentiment: Revenue beat and international/luxury strength drove confidence — Q4 revenue topped estimates and RevPAR rose on strong international and luxury demand. Marriott shares jump on strong 2025 revenue, international travel boost
• Positive Sentiment: Management issued upbeat FY‑2026 and Q1 guidance (FY EPS 11.320–11.570; Q1 EPS 2.500–2.550), which gave investors forward visibility despite mixed near-term trends. Marriott press release / guidance
• Positive Sentiment: Analyst support strengthened — BMO reiterated a Buy and raised its price target, signaling institutional backing for Marriott’s growth/fee upside. BMO reiterates Buy, raises target
• Positive Sentiment: Options activity and investor interest suggest speculative bullish positioning — unusually large call buying was recorded ahead/around the print. Benzinga: Options activity and reaction
• Neutral Sentiment: Mixed operating metrics — RevPAR was up globally (driven by international markets) but U.S. & Canada remain soft, leaving regional exposure and recovery timelines ambiguous. PR Newswire: Q4 & full-year results
• Neutral Sentiment: Q4 EPS slightly missed consensus (adjusted EPS $2.58 vs. ~$2.61 consensus) — investors appear willing to look past a small miss given top-line strength and guidance. Zacks: EPS miss, revenue beat
• Negative Sentiment: One‑time costs: management disclosed a $23M hit related to unwinding the Sonder licensing arrangement (termination and impairments), which reduces near-term earnings. Business Insider: $23M Sonder-related loss
• Negative Sentiment: Contract and legal risks tied to Marriott’s asset‑light model were flagged as potential threats to profitability and growth — these could pressure margins if disputes escalate. TipRanks: Contract dispute risks
• Negative Sentiment: Macro headwinds: prior government shutdowns and softer U.S. business-travel demand were cited as drags on U.S. room revenue growth — a slower domestic recovery could cap upside. Reuters: uneven U.S. travel demand

About Marriott International

Marriott International is a global lodging company that develops, manages and franchises a broad portfolio of hotels and related lodging facilities. Its core activities include hotel and resort management, franchise operations, property development and the provision of centralized services such as reservations, marketing and loyalty program management. The company’s brand architecture spans market segments from luxury and premium to select-service and extended-stay, enabling it to serve a wide range of business and leisure travelers as well as corporate and group customers.

The company traces its roots to the hospitality business founded by J.