Weekly Research Analysts’ Ratings Updates for Alphabet (GOOGL)

Several analysts have recently updated their ratings and price targets for Alphabet (NASDAQ: GOOGL):

• 2/3/2026 – Alphabet was given a new $400.00 price target on by analysts at Mizuho.
• 2/2/2026 – Alphabet had its price target raised by analysts at Sanford C. Bernstein from $305.00 to $335.00. They now have a “market perform” rating on the stock.
• 2/2/2026 – Alphabet had its price target raised by analysts at Jefferies Financial Group Inc. from $365.00 to $400.00. They now have a “buy” rating on the stock.
• 1/27/2026 – Alphabet had its “buy” rating reaffirmed by analysts at Roth Mkm. They now have a $365.00 price target on the stock, up previously from $310.00.
• 1/26/2026 – Alphabet had its “overweight” rating reaffirmed by analysts at KeyCorp. They now have a $360.00 price target on the stock, up previously from $330.00.
• 1/26/2026 – Alphabet had its “buy” rating reaffirmed by analysts at Royal Bank Of Canada.
• 1/26/2026 – Alphabet had its “buy” rating reaffirmed by analysts at Needham & Company LLC. They now have a $330.00 price target on the stock.
• 1/23/2026 – Alphabet was given a new $346.00 price target on by analysts at Stifel Nicolaus. They now have a “buy” rating on the stock.
• 1/23/2026 – Alphabet had its price target raised by analysts at Wolfe Research from $380.00 to $390.00. They now have an “outperform” rating on the stock.
• 1/22/2026 – Alphabet was upgraded by analysts at Raymond James Financial, Inc. from a “moderate buy” rating to a “strong-buy” rating.
• 1/21/2026 – Alphabet had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 1/21/2026 – Alphabet had its price target raised by analysts at Wedbush from $350.00 to $360.00. They now have an “outperform” rating on the stock.
• 1/20/2026 – Alphabet had its “neutral” rating reaffirmed by analysts at UBS Group AG. They now have a $345.00 price target on the stock, up previously from $306.00.
• 1/20/2026 – Alphabet was downgraded by analysts at Cantor Fitzgerald from a “strong-buy” rating to a “hold” rating.
• 1/20/2026 – Alphabet had its price target raised by analysts at Robert W. Baird from $310.00 to $350.00. They now have an “outperform” rating on the stock.
• 1/20/2026 – Alphabet had its price target raised by analysts at Deutsche Bank Aktiengesellschaft from $340.00 to $370.00. They now have a “buy” rating on the stock.
• 1/13/2026 – Alphabet had its “buy” rating reaffirmed by analysts at The Goldman Sachs Group, Inc.. They now have a $375.00 price target on the stock, up previously from $330.00.
• 1/13/2026 – Alphabet had its price target raised by analysts at Bank of America Corporation from $335.00 to $370.00. They now have a “buy” rating on the stock.
• 1/12/2026 – Alphabet had its “positive” rating reaffirmed by analysts at Wells Fargo & Company. They now have a $350.00 price target on the stock, up previously from $268.00.
• 1/9/2026 – Alphabet was given a new $365.00 price target on by analysts at Mizuho. They now have an “outperform” rating on the stock.
• 1/8/2026 – Alphabet was upgraded by analysts at Cantor Fitzgerald from a “neutral” rating to an “overweight” rating. They now have a $370.00 price target on the stock, up previously from $310.00.
• 1/7/2026 – Alphabet was given a new $390.00 price target on by analysts at Canaccord Genuity Group Inc.. They now have a “buy” rating on the stock.
• 1/5/2026 – Alphabet was given a new $380.00 price target on by analysts at Wolfe Research. They now have an “outperform” rating on the stock.
• 1/5/2026 – Alphabet had its “buy” rating reaffirmed by analysts at Jefferies Financial Group Inc.. They now have a $365.00 price target on the stock, up previously from $320.00.
• 1/5/2026 – Alphabet had its price target raised by analysts at Argus from $330.00 to $365.00. They now have a “buy” rating on the stock.
• 12/31/2025 – Alphabet had its “outperform” rating reaffirmed by analysts at Citigroup Inc..
• 12/31/2025 – Alphabet had its price target raised by analysts at Citizens Jmp from $340.00 to $385.00. They now have a “market outperform” rating on the stock.
• 12/19/2025 – Alphabet had its “outperform” rating reaffirmed by analysts at Wedbush. They now have a $350.00 price target on the stock, up previously from $320.00.
• 12/19/2025 – Alphabet had its price target raised by analysts at Citigroup Inc. from $343.00 to $350.00. They now have a “buy” rating on the stock.
• 12/16/2025 – Alphabet had its price target raised by analysts at BMO Capital Markets from $340.00 to $343.00. They now have an “outperform” rating on the stock.
• 12/12/2025 – Alphabet had its price target raised by analysts at JPMorgan Chase & Co. from $340.00 to $385.00. They now have an “overweight” rating on the stock.
• 12/11/2025 – Alphabet had its “overweight” rating reaffirmed by analysts at Piper Sandler. They now have a $365.00 price target on the stock, up previously from $330.00.
• 12/5/2025 – Alphabet was given a new $350.00 price target on by analysts at Truist Financial Corporation. They now have a “buy” rating on the stock.

Insider Buying and Selling

In related news, Director John L. Hennessy sold 600 shares of the business’s stock in a transaction that occurred on Tuesday, January 13th. The stock was sold at an average price of $337.52, for a total transaction of $202,512.00. Following the transaction, the director directly owned 21,224 shares of the company’s stock, valued at approximately $7,163,524.48. The trade was a 2.75% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of the company’s stock in a transaction on Friday, January 30th. The shares were sold at an average price of $19.00, for a total transaction of $35,060,852.00. The SEC filing for this sale provides additional information. Insiders have sold a total of 2,067,686 shares of company stock worth $103,672,041 in the last quarter. 11.55% of the stock is owned by company insiders.

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.