Oliver Luxxe Assets LLC Increases Stake in Alphabet Inc. $GOOGL

Oliver Luxxe Assets LLC raised its position in Alphabet Inc. (NASDAQ:GOOGL) by 3.5% during the third quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 57,306 shares of the information services provider’s stock after acquiring an additional 1,940 shares during the quarter. Alphabet makes up 2.2% of Oliver Luxxe Assets LLC’s investment portfolio, making the stock its 2nd largest position. Oliver Luxxe Assets LLC’s holdings in Alphabet were worth $13,931,000 at the end of the most recent quarter.

A number of other institutional investors also recently modified their holdings of the company. Norges Bank purchased a new stake in Alphabet in the 2nd quarter worth approximately $21,944,208,000. Laurel Wealth Advisors LLC raised its holdings in shares of Alphabet by 17,667.7% during the second quarter. Laurel Wealth Advisors LLC now owns 15,245,075 shares of the information services provider’s stock valued at $2,686,640,000 after acquiring an additional 15,159,273 shares in the last quarter. Franklin Resources Inc. raised its holdings in shares of Alphabet by 51.7% during the second quarter. Franklin Resources Inc. now owns 31,817,684 shares of the information services provider’s stock valued at $5,607,232,000 after acquiring an additional 10,843,853 shares in the last quarter. Vanguard Group Inc. lifted its stake in Alphabet by 1.3% in the second quarter. Vanguard Group Inc. now owns 516,559,609 shares of the information services provider’s stock worth $91,033,300,000 after acquiring an additional 6,733,278 shares during the period. Finally, Arrowstreet Capital Limited Partnership boosted its holdings in Alphabet by 201.3% in the second quarter. Arrowstreet Capital Limited Partnership now owns 6,547,250 shares of the information services provider’s stock valued at $1,153,824,000 after acquiring an additional 4,374,542 shares in the last quarter. 40.03% of the stock is currently owned by hedge funds and other institutional investors.

Insider Activity at Alphabet

In other news, Director Frances Arnold sold 102 shares of the company’s stock in a transaction that occurred on Wednesday, December 31st. The shares were sold at an average price of $313.45, for a total value of $31,971.90. Following the transaction, the director owned 18,205 shares in the company, valued at approximately $5,706,357.25. This represents a 0.56% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this link. Also, Director John L. Hennessy sold 600 shares of the firm’s stock in a transaction that occurred on Tuesday, January 13th. The shares were sold at an average price of $337.52, for a total transaction of $202,512.00. Following the sale, the director directly owned 21,224 shares of the company’s stock, valued at $7,163,524.48. This trade represents a 2.75% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 189,909 shares of company stock worth $57,927,282 in the last ninety days. 11.64% of the stock is currently owned by company insiders.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Multiple analyst price‑target raises have lifted sentiment — Raymond James raised its target to $400, Deutsche Bank to $370, and Wedbush to $360, all signaling higher earnings/AI potential expectations for GOOGL. Alphabet Stock Rises — Raymond James Hikes Price Target to $400
• Positive Sentiment: Waymo expanded its robotaxi service to Miami — operational progress at Waymo highlights Alphabet’s long‑term autonomous‑driving opportunity and potential new revenue channels. Waymo launches robotaxi service in Miami, extending U.S. lead
• Positive Sentiment: Google awarded long‑term power purchase agreements to Clearway Energy for data‑center carbon‑free energy — improves sustainability profile and predictable energy costs for cloud/data infrastructure. Alphabet’s Google Awards PPAs to Clearway Energy to Receive Carbon-Free Energy For Its Data Centers
• Positive Sentiment: Analyst commentary and sector pieces continue to cite Alphabet’s vertical AI integration (Gemini, TPUs, Cloud partnerships) as a durable competitive advantage — supports higher multiples and long‑term growth expectations. Google Stock Is Up 65: What’s Driving This Rally?
• Neutral Sentiment: MarketBeat flagged a modest pullback from record highs and advised patience for new buyers — technical consolidation vs. an outright sell‑off; key support near $300 could matter for timing buys. Alphabet Cools After the Run: Buy Now or Wait for a Better Entry?
• Neutral Sentiment: YouTube leadership is prioritizing management of AI‑generated content — important for user trust and ad ecosystem health, but mainly an operational/PR item rather than near‑term revenue catalyst. YouTube chief says ‘managing AI slop’ is a priority for 2026
• Neutral Sentiment: Market commentary (Jim Cramer) notes rotation away from Magnificent Seven during short‑term sector moves, though he expects rotation back eventually — suggests potential volatility from flow shifts. Jim Cramer says he’s not abandoning the Mag 7 stocks despite recent struggles. Here’s why
• Negative Sentiment: Cantor Fitzgerald downgraded Alphabet from “strong‑buy” to “hold” — a reminder that some sell‑side views are trimming near‑term upside, which can weigh on momentum if followed by others. Cantor Fitzgerald Downgrades Alphabet

Alphabet Stock Up 0.7%

GOOGL stock opened at $330.52 on Friday. The business has a 50 day moving average of $314.62 and a 200 day moving average of $258.45. The firm has a market cap of $3.99 trillion, a PE ratio of 32.60, a price-to-earnings-growth ratio of 1.81 and a beta of 1.08. Alphabet Inc. has a twelve month low of $140.53 and a twelve month high of $340.49. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06.

Alphabet (NASDAQ:GOOGL) last released its earnings results on Wednesday, October 29th. The information services provider reported $2.87 EPS for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm had revenue of $102.35 billion for the quarter, compared to analysts’ expectations of $99.90 billion. On average, research analysts forecast that Alphabet Inc. will post 8.9 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

GOOGL has been the subject of several research reports. Wall Street Zen upgraded shares of Alphabet from a “hold” rating to a “buy” rating in a report on Saturday, November 1st. Citizens Jmp increased their price target on shares of Alphabet from $340.00 to $385.00 and gave the stock a “market outperform” rating in a research note on Wednesday, December 31st. Melius Research lifted their price objective on Alphabet from $220.00 to $255.00 in a research report on Thursday, September 25th. Bank of America upped their target price on Alphabet from $335.00 to $370.00 and gave the stock a “buy” rating in a report on Tuesday, January 13th. Finally, JPMorgan Chase & Co. raised their target price on Alphabet from $340.00 to $385.00 and gave the company an “overweight” rating in a research note on Friday, December 12th. Three analysts have rated the stock with a Strong Buy rating, forty-two have assigned a Buy rating and five have given a Hold rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $330.94.

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.