Amazon.com (NASDAQ:AMZN) Trading 2.1% Higher – What’s Next?

Amazon.com, Inc. (NASDAQ:AMZN)’s stock price shot up 2.1% during trading on Friday . The company traded as high as $240.45 and last traded at $239.16. 33,532,513 shares traded hands during mid-day trading, a decline of 21% from the average session volume of 42,411,164 shares. The stock had previously closed at $234.34.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Multiple analyst upgrades and bullish commentary lift sentiment — TD Cowen raised its price target (reportedly to $315) and Scotiabank raised its target to $300, while coverage noting substantial upside from consensus targets has pushed expectations higher. Analyst Remains Bullish on Amazon
• Positive Sentiment: Evercore ISI and other strategists highlight accelerating revenue growth from AWS and advertising/retail expansions — a reminder of durable growth drivers that support higher long-term valuations. Expert eyes ‘accelerating’ revenue growth for Amazon
• Positive Sentiment: Amazon is investing in physical retail at scale — plans for its largest-ever “mega” store outside Chicago combine retail and fulfillment, signaling a strategic push to capture grocery and big‑box market share. Amazon Bets Big On Brick-And-Mortar
• Neutral Sentiment: Reminder: Amazon will webcast Q4 2025 results and host its earnings call on Feb. 5 — this will be the immediate fundamental catalyst for guidance and near-term stock direction. Amazon.com to Webcast Fourth-Quarter Results
• Neutral Sentiment: Amazon experiments with new offerings and partnerships (including crypto/NFT retail tie‑ins) that are strategically interesting but unlikely to move near‑term earnings materially. HV-MTL, Amazon & Otherside Join To Bring NFTs To The Retail Audience
• Negative Sentiment: Major layoffs weigh on sentiment — multiple outlets report Amazon will cut ~14,000 additional corporate jobs next week (part of a ~30,000 corporate reduction). That reduces costs but also signals caution and could pressure near‑term revenue/growth expectations and morale. Exclusive: Amazon plans thousands more corporate job cuts
• Negative Sentiment: Some sell‑side notes and bearish commentary (including pessimistic forecasts from boutique research houses) highlight valuation and near‑term technical risks, keeping volatility possible into earnings. Rothschild & Co Redburn Issues Pessimistic Forecast

Analyst Ratings Changes

A number of research analysts recently issued reports on the stock. KeyCorp reiterated an “overweight” rating on shares of Amazon.com in a research note on Friday, December 5th. William Blair restated an “outperform” rating on shares of Amazon.com in a report on Monday, November 3rd. Benchmark raised their price target on Amazon.com from $260.00 to $295.00 and gave the company a “buy” rating in a research report on Friday, October 31st. BNP Paribas Exane initiated coverage on Amazon.com in a research note on Monday, November 24th. They issued an “outperform” rating on the stock. Finally, Daiwa Capital Markets increased their target price on Amazon.com from $254.00 to $300.00 and gave the company a “buy” rating in a research note on Tuesday, November 11th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the stock. According to data from MarketBeat, Amazon.com presently has an average rating of “Moderate Buy” and a consensus target price of $295.42.

Amazon.com Stock Performance

The firm has a fifty day simple moving average of $231.59 and a 200 day simple moving average of $228.89. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The stock has a market cap of $2.56 trillion, a price-to-earnings ratio of 33.78, a PEG ratio of 1.45 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.Amazon.com’s revenue for the quarter was up 13.4% compared to the same quarter last year. During the same quarter last year, the firm earned $1.43 EPS. As a group, sell-side analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Insider Transactions at Amazon.com

In other news, CEO Matthew S. Garman sold 17,768 shares of the stock in a transaction on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the transaction, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director owned 26,148 shares in the company, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders have sold 79,734 shares of company stock worth $18,534,017. 9.70% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Amazon.com

Several large investors have recently modified their holdings of AMZN. Vanguard Group Inc. lifted its holdings in Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after purchasing an additional 17,447,045 shares during the last quarter. State Street Corp grew its stake in Amazon.com by 2.0% during the third quarter. State Street Corp now owns 381,681,441 shares of the e-commerce giant’s stock worth $83,805,794,000 after buying an additional 7,584,156 shares during the last quarter. Geode Capital Management LLC increased its holdings in shares of Amazon.com by 1.7% during the second quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after buying an additional 3,721,658 shares in the last quarter. Kingstone Capital Partners Texas LLC raised its stake in shares of Amazon.com by 542,733.6% in the second quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock valued at $29,100,194,000 after acquiring an additional 132,616,953 shares during the last quarter. Finally, Norges Bank acquired a new position in shares of Amazon.com in the 2nd quarter worth approximately $27,438,011,000. 72.20% of the stock is currently owned by institutional investors.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.