Harley-Davidson (NYSE:HOG) Sets New 52-Week Low – Time to Sell?

Shares of Harley-Davidson, Inc. (NYSE:HOG) reached a new 52-week low during trading on Tuesday . The company traded as low as $20.11 and last traded at $20.23, with a volume of 257940 shares. The stock had previously closed at $20.49.

Analyst Upgrades and Downgrades

HOG has been the topic of several research analyst reports. Morgan Stanley set a $18.00 price target on Harley-Davidson in a research note on Friday. DA Davidson decreased their target price on Harley-Davidson from $34.00 to $30.00 and set a “buy” rating on the stock in a research report on Monday, November 10th. UBS Group cut their price target on Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating for the company in a research note on Thursday, November 13th. Citigroup dropped their target price on shares of Harley-Davidson from $28.00 to $23.00 and set a “neutral” rating for the company in a report on Wednesday, January 14th. Finally, Weiss Ratings raised shares of Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a report on Wednesday, October 8th. Two research analysts have rated the stock with a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has a consensus rating of “Hold” and a consensus price target of $27.00.

Harley-Davidson Stock Performance

The stock has a 50-day simple moving average of $22.25 and a 200-day simple moving average of $25.25. The stock has a market cap of $2.37 billion, a PE ratio of 4.86, a P/E/G ratio of 0.51 and a beta of 1.37. The company has a debt-to-equity ratio of 0.88, a current ratio of 2.51 and a quick ratio of 2.36.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Tuesday, November 4th. The company reported $3.10 EPS for the quarter, beating analysts’ consensus estimates of $1.38 by $1.72. The business had revenue of $1.34 billion for the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a net margin of 11.37% and a return on equity of 15.19%. Equities analysts predict that Harley-Davidson, Inc. will post 3.44 earnings per share for the current fiscal year.

Harley-Davidson Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, December 22nd. Stockholders of record on Tuesday, December 9th were given a dividend of $0.18 per share. The ex-dividend date of this dividend was Tuesday, December 9th. This represents a $0.72 annualized dividend and a dividend yield of 3.6%. Harley-Davidson’s dividend payout ratio (DPR) is presently 17.48%.

Institutional Trading of Harley-Davidson

Several institutional investors have recently added to or reduced their stakes in the business. Donald Smith & CO. Inc. grew its position in shares of Harley-Davidson by 61.8% during the second quarter. Donald Smith & CO. Inc. now owns 5,517,795 shares of the company’s stock worth $130,220,000 after acquiring an additional 2,108,099 shares during the last quarter. SG Americas Securities LLC boosted its position in shares of Harley-Davidson by 1,277.0% during the fourth quarter. SG Americas Securities LLC now owns 1,094,119 shares of the company’s stock worth $22,418,000 after buying an additional 1,014,660 shares during the period. Norges Bank bought a new position in Harley-Davidson in the 2nd quarter worth approximately $21,607,000. Vanguard Group Inc. increased its position in Harley-Davidson by 7.3% in the 3rd quarter. Vanguard Group Inc. now owns 12,958,561 shares of the company’s stock valued at $361,544,000 after acquiring an additional 886,998 shares during the period. Finally, Voloridge Investment Management LLC bought a new stake in Harley-Davidson during the 3rd quarter valued at $21,761,000. Institutional investors own 85.10% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.