NIKE (NYSE:NKE) Trading Down 1.6% – Should You Sell?

NIKE, Inc. (NYSE:NKE)’s share price traded down 1.6% during mid-day trading on Thursday . The company traded as low as $64.21 and last traded at $64.53. 13,025,080 shares were traded during trading, a decline of 28% from the average session volume of 18,061,563 shares. The stock had previously closed at $65.57.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Wells Fargo reaffirmed its Buy rating on Nike, supporting upside sentiment among growth-focused investors. Wells Fargo Reaffirms Their Buy Rating on Nike (NKE)
• Positive Sentiment: Loop Industries named Nike as an anchor customer for its projects, a vote of confidence that could support sustainability-related supply‑chain initiatives (positive for brand/ESG positioning). Loop Industries Advances India and Europe Projects, Names Nike Anchor Customer and Appoints New CFO
• Neutral Sentiment: Barclays reiterated a Neutral rating, signaling caution from some institutional analysts even as opinions vary across the street. Nike Inc. gets a Neutral rating from Barclays
• Neutral Sentiment: Zacks highlighted investor attention on Nike, summarizing drivers to watch (analyst revisions, macro/consumer trends), which can increase short‑term trading activity. NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
• Neutral Sentiment: Media pieces are debating whether Nike is reasonably priced or still expensive, keeping valuation conversations active among investors. Nike stock: Reasonably priced or still too expensive?
• Negative Sentiment: Follow-up coverage from The Motley Fool flags weak revenue growth, tariffs and promotional activity in China that are pressuring margins and near‑term results — a reminder of execution risk even as Nike pursues a turnaround. Is Nike a Buy-and-Hold-Forever Stock for Consumer Goods Investors?

Analyst Ratings Changes

NKE has been the topic of a number of recent analyst reports. Citigroup reaffirmed a “neutral” rating and set a $65.00 price objective (down previously from $70.00) on shares of NIKE in a report on Friday, December 19th. Williams Trading decreased their target price on shares of NIKE from $100.00 to $80.00 and set a “buy” rating on the stock in a research report on Friday, December 19th. BTIG Research reaffirmed a “buy” rating and set a $100.00 price target on shares of NIKE in a research note on Friday, December 12th. Berenberg Bank reiterated a “neutral” rating and issued a $70.00 price objective on shares of NIKE in a research note on Friday, December 19th. Finally, Argus decreased their price objective on shares of NIKE from $85.00 to $70.00 in a report on Tuesday, December 23rd. Two investment analysts have rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, twelve have assigned a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, NIKE presently has an average rating of “Moderate Buy” and an average price target of $75.13.

NIKE Stock Down 0.3%

The company has a debt-to-equity ratio of 0.50, a current ratio of 2.06 and a quick ratio of 1.40. The firm’s 50-day moving average price is $63.80 and its 200 day moving average price is $69.44. The firm has a market capitalization of $95.32 billion, a price-to-earnings ratio of 37.88, a price-to-earnings-growth ratio of 3.34 and a beta of 1.28.

NIKE (NYSE:NKE) last issued its quarterly earnings data on Thursday, December 18th. The footwear maker reported $0.53 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.37 by $0.16. The firm had revenue of $12.43 billion during the quarter, compared to the consensus estimate of $12.19 billion. NIKE had a return on equity of 18.43% and a net margin of 5.43%.The company’s quarterly revenue was up .6% compared to the same quarter last year. During the same period in the previous year, the firm posted $0.78 EPS. Sell-side analysts expect that NIKE, Inc. will post 2.05 EPS for the current year.

NIKE Increases Dividend

The business also recently disclosed a quarterly dividend, which was paid on Friday, January 2nd. Investors of record on Monday, December 1st were paid a dividend of $0.41 per share. The ex-dividend date of this dividend was Monday, December 1st. This is an increase from NIKE’s previous quarterly dividend of $0.40. This represents a $1.64 dividend on an annualized basis and a dividend yield of 2.5%. NIKE’s dividend payout ratio is 96.47%.

Insider Transactions at NIKE

In other news, CEO Elliott Hill bought 16,388 shares of NIKE stock in a transaction on Monday, December 29th. The shares were bought at an average cost of $61.10 per share, for a total transaction of $1,001,306.80. Following the acquisition, the chief executive officer owned 241,587 shares in the company, valued at approximately $14,760,965.70. This trade represents a 7.28% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at the SEC website. Also, Chairman Mark G. Parker sold 86,078 shares of the firm’s stock in a transaction dated Friday, November 14th. The stock was sold at an average price of $64.80, for a total transaction of $5,577,854.40. Following the sale, the chairman directly owned 647,615 shares in the company, valued at $41,965,452. This represents a 11.73% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have acquired a total of 91,229 shares of company stock worth $5,452,640 in the last ninety days. Company insiders own 0.80% of the company’s stock.

Institutional Trading of NIKE

Hedge funds and other institutional investors have recently bought and sold shares of the company. Mascoma Wealth Management LLC acquired a new stake in shares of NIKE during the second quarter worth $26,000. Halbert Hargrove Global Advisors LLC lifted its position in NIKE by 952.6% during the second quarter. Halbert Hargrove Global Advisors LLC now owns 400 shares of the footwear maker’s stock worth $28,000 after buying an additional 362 shares during the period. Twin Peaks Wealth Advisors LLC acquired a new stake in NIKE in the 2nd quarter worth about $31,000. Matrix Trust Co boosted its stake in NIKE by 53.1% in the 2nd quarter. Matrix Trust Co now owns 441 shares of the footwear maker’s stock worth $31,000 after buying an additional 153 shares during the last quarter. Finally, Guerra Advisors Inc purchased a new stake in NIKE in the 3rd quarter valued at about $34,000. 64.25% of the stock is owned by hedge funds and other institutional investors.

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).