Franklin Covey (NYSE:FC – Get Free Report) and ATIF (NASDAQ:ZBAI – Get Free Report) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, profitability, risk and dividends.
Earnings & Valuation
This table compares Franklin Covey and ATIF”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Franklin Covey | $267.07 million | 0.85 | $3.07 million | ($0.12) | -158.00 |
| ATIF | $1.20 million | 5.55 | -$4.60 million | ($7.19) | -0.97 |
Analyst Ratings
This is a breakdown of current ratings and price targets for Franklin Covey and ATIF, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Franklin Covey | 1 | 0 | 2 | 0 | 2.33 |
| ATIF | 1 | 0 | 0 | 0 | 1.00 |
Franklin Covey currently has a consensus price target of $24.50, suggesting a potential upside of 29.22%. Given Franklin Covey’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Franklin Covey is more favorable than ATIF.
Insider and Institutional Ownership
69.9% of Franklin Covey shares are held by institutional investors. 15.2% of Franklin Covey shares are held by company insiders. Comparatively, 32.2% of ATIF shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Profitability
This table compares Franklin Covey and ATIF’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Franklin Covey | -0.54% | 9.45% | 2.84% |
| ATIF | N/A | -59.44% | -54.65% |
Volatility and Risk
Franklin Covey has a beta of 0.66, indicating that its share price is 34% less volatile than the S&P 500. Comparatively, ATIF has a beta of -0.31, indicating that its share price is 131% less volatile than the S&P 500.
Summary
Franklin Covey beats ATIF on 10 of the 14 factors compared between the two stocks.
About Franklin Covey
Franklin Covey Co. provides training and consulting services in the areas of execution, sales performance, productivity, customer loyalty, and educational improvement for organizations and individuals worldwide. The company operates through Direct Offices, International Licensees, and Education Practice segments. It also provides a suite of individual-effectiveness and leadership-development training and products. In addition, the company operates Strive platform, a learning deployment platform; Impact platform that helps automate implementation of learning initiatives; All Access Pass, a subscription platform that enables improved deployment of content, services, technology, and metrics to deliver behavioral impact at scale; and Leader in Me, which provides access to digital versions of student leadership guides, leadership lessons, illustrated leadership stories, and other resources. Franklin Covey Co. was incorporated in 1983 and is headquartered in Salt Lake City, Utah.
About ATIF
ATIF Holdings Ltd. engages in the provision of financial consulting services. It is also involved in merger and acquisition business advisory, post-listing compliance, management support, and related services. The company was founded on January 5, 2015 and is headquartered in Lake Forest, CA.
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