Phoenix New Media (NYSE:FENG – Get Free Report) and fuboTV (NYSE:FUBO – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, dividends, analyst recommendations, profitability, risk, institutional ownership and valuation.
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for Phoenix New Media and fuboTV, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Phoenix New Media | 1 | 0 | 0 | 0 | 1.00 |
| fuboTV | 1 | 1 | 2 | 1 | 2.60 |
fuboTV has a consensus target price of $4.63, indicating a potential upside of 19.66%. Given fuboTV’s stronger consensus rating and higher probable upside, analysts plainly believe fuboTV is more favorable than Phoenix New Media.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Phoenix New Media | $724.75 million | 0.04 | -$7.45 million | ($0.72) | -3.22 |
| fuboTV | $1.62 billion | 0.82 | -$172.25 million | $0.36 | 10.74 |
Phoenix New Media has higher earnings, but lower revenue than fuboTV. Phoenix New Media is trading at a lower price-to-earnings ratio than fuboTV, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Phoenix New Media and fuboTV’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Phoenix New Media | -8.58% | -5.65% | -3.75% |
| fuboTV | 7.61% | -6.66% | -1.93% |
Volatility and Risk
Phoenix New Media has a beta of 0.44, indicating that its stock price is 56% less volatile than the S&P 500. Comparatively, fuboTV has a beta of 2.55, indicating that its stock price is 155% more volatile than the S&P 500.
Insider and Institutional Ownership
6.3% of Phoenix New Media shares are held by institutional investors. Comparatively, 39.3% of fuboTV shares are held by institutional investors. 10.9% of Phoenix New Media shares are held by company insiders. Comparatively, 5.3% of fuboTV shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
fuboTV beats Phoenix New Media on 12 of the 15 factors compared between the two stocks.
About Phoenix New Media
Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates through two segments, Net Advertising Services and Paid Services. It offers content and services through PC channel, mobile channel, and telecom operators, as well as transmits content to TV viewers, primarily through Phoenix TV. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, finance, video, automobiles, technology, entertainment, military, real estate, fashion, and sport; and offers interactive services, including comments posting and user surveys. Its mobile channel consists of ifeng News, a news application that provides newsfeeds and other contents in the form of text, image, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. In addition, Phoenix New Media Limited offers mobile newspaper, mobile video, and mobile game services, as well as wireless value-added services. The company was incorporated in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.
About fuboTV
fuboTV, Inc. engages in providing subscription to sports, news, and entertainment content. It offers its services through streaming devices and on television, mobile phones, tablets, and computers. The company was founded by David Gandler, Alberto Horihuela Suarez, and Sung Ho Choi on February 20, 2009 and is headquartered in New York, NY.
Receive News & Ratings for Phoenix New Media Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Phoenix New Media and related companies with MarketBeat.com's FREE daily email newsletter.
