comScore (NASDAQ:SCOR) Research Coverage Started at StockNews.com

StockNews.com initiated coverage on shares of comScore (NASDAQ:SCOR) in a research report sent to investors on Sunday. The firm issued a hold rating on the stock.

comScore Stock Performance

SCOR opened at $5.00 on Friday. The firm has a market cap of $24.74 million, a P/E ratio of -0.23 and a beta of 1.19. comScore has a fifty-two week low of $4.54 and a fifty-two week high of $15.69. The firm has a 50-day moving average of $5.58 and a 200 day moving average of $6.35.

comScore (NASDAQ:SCOR) last issued its earnings results on Tuesday, March 4th. The company reported ($0.27) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.36 by ($0.63). The firm had revenue of $94.94 million during the quarter, compared to the consensus estimate of $91.66 million. comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. During the same quarter in the prior year, the business posted $1.03 EPS. Equities research analysts predict that comScore will post -2.49 earnings per share for the current fiscal year.

Hedge Funds Weigh In On comScore

Several large investors have recently modified their holdings of the stock. Squarepoint Ops LLC purchased a new position in comScore in the 4th quarter worth about $99,000. Heron Bay Capital Management purchased a new position in comScore in the 4th quarter worth about $160,000. Renaissance Technologies LLC raised its position in comScore by 10.0% in the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after buying an additional 4,115 shares during the last quarter. Finally, Clune & Associates LTD. purchased a new position in comScore in the 4th quarter worth about $740,000. Hedge funds and other institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.