BuzzFeed (NASDAQ:BZFD – Get Free Report) is one of 189 publicly-traded companies in the “Interactive Media & Services” industry, but how does it contrast to its rivals? We will compare BuzzFeed to similar businesses based on the strength of its dividends, risk, institutional ownership, earnings, profitability, analyst recommendations and valuation.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for BuzzFeed and its rivals, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BuzzFeed | 1 | 1 | 0 | 0 | 1.50 |
| BuzzFeed Competitors | 1412 | 6002 | 11516 | 443 | 2.57 |
BuzzFeed presently has a consensus price target of $1.00, suggesting a potential upside of 146.85%. As a group, “Interactive Media & Services” companies have a potential upside of 31.39%. Given BuzzFeed’s higher probable upside, equities analysts clearly believe BuzzFeed is more favorable than its rivals.
Insider and Institutional Ownership
37.6% of BuzzFeed shares are held by institutional investors. Comparatively, 42.2% of shares of all “Interactive Media & Services” companies are held by institutional investors. 15.6% of BuzzFeed shares are held by company insiders. Comparatively, 24.0% of shares of all “Interactive Media & Services” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Profitability
This table compares BuzzFeed and its rivals’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BuzzFeed | -47.98% | -160.99% | -44.67% |
| BuzzFeed Competitors | -157.00% | -15.48% | 4.09% |
Risk & Volatility
BuzzFeed has a beta of 4.02, indicating that its stock price is 302% more volatile than the S&P 500. Comparatively, BuzzFeed’s rivals have a beta of 1.89, indicating that their average stock price is 89% more volatile than the S&P 500.
Earnings & Valuation
This table compares BuzzFeed and its rivals top-line revenue, earnings per share and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| BuzzFeed | $185.27 million | -$57.72 million | -0.26 |
| BuzzFeed Competitors | $12.69 billion | $3.55 billion | 8.49 |
BuzzFeed’s rivals have higher revenue and earnings than BuzzFeed. BuzzFeed is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.
Summary
BuzzFeed rivals beat BuzzFeed on 10 of the 13 factors compared.
About BuzzFeed
BuzzFeed, Inc. (NASDAQ: BZFD) is a digital media company that develops and distributes news, entertainment, lifestyle and cultural content. Its content is published through websites, social media platforms, video services, newsletters and other digital channels, and is supported by advertising, content licensing, affiliate commerce and other commercial partnerships. The company’s portfolio includes the BuzzFeed brand, HuffPost and Tasty. BuzzFeed produces editorial articles, quizzes, videos and social content, while HuffPost focuses on news, opinion, lifestyle and culture.
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