Sally Beauty (NYSE:SBH) Stock Gets Price Target Increase from Morgan Stanley

Posted by Geri Gentry on Nov 11th, 2026

Sally Beauty (NYSE:SBH – Get Free Report) had its price objective raised by investment analysts at Morgan Stanley from $13.00 to $19.00 in a research report issued to clients and investors on Wednesday, Benzinga reports. The firm presently has an “underweight” rating on the specialty retailer’s stock. Morgan Stanley‘s target price points to a potential downside of 1.68% from the stock’s previous close.

Several other analysts also recently weighed in on the stock. Wall Street Zen downgraded shares of Sally Beauty from a “buy” rating to a “hold” rating in a research report on Saturday, August 8th. TD Cowen started coverage on shares of Sally Beauty in a report on Friday, October 30th. They issued a “strong-buy” rating for the company. Jefferies Financial Group set a $21.00 price target on shares of Sally Beauty and gave the stock a “hold” rating in a report on Wednesday. Raymond James Financial set a $18.00 price objective on shares of Sally Beauty and gave the stock an “outperform” rating in a research note on Tuesday. Finally, Weiss Ratings lowered shares of Sally Beauty from a “buy (b-)” rating to a “hold (c+)” rating in a report on Friday, October 30th. One investment analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, two have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $19.40.

Get Our Latest Stock Analysis on SBH

Sally Beauty Stock Down 5.9%

NYSE SBH traded down $1.22 during trading on Wednesday, hitting $19.32. The company’s stock had a trading volume of 681,317 shares, compared to its average volume of 1,503,387. Sally Beauty has a fifty-two week low of $11.54 and a fifty-two week high of $21.06. The company has a market cap of $1.81 billion, a PE ratio of 10.06 and a beta of 1.09. The company has a debt-to-equity ratio of 0.92, a current ratio of 2.37 and a quick ratio of 0.57. The business’s 50 day simple moving average is $16.88 and its 200-day simple moving average is $15.18.

Sally Beauty (NYSE:SBH – Get Free Report) last posted its quarterly earnings data on Tuesday, November 10th. The specialty retailer reported $0.62 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.60 by $0.02. The firm had revenue of $952.53 million for the quarter, compared to the consensus estimate of $950.12 million. Sally Beauty had a net margin of 5.16% and a return on equity of 24.36%. The company’s revenue for the quarter was up .6% compared to the same quarter last year. During the same quarter in the prior year, the company posted $0.55 earnings per share. Sally Beauty has set its Q1 2027 guidance at 0.480-0.520 EPS and its FY 2027 guidance at 2.200-2.300 EPS. On average, equities analysts anticipate that Sally Beauty will post 2.07 EPS for the current fiscal year.

Institutional Investors Weigh In On Sally Beauty

Institutional investors and hedge funds have recently modified their holdings of the company. Versant Capital Management Inc boosted its position in Sally Beauty by 27.2% in the second quarter. Versant Capital Management Inc now owns 5,096 shares of the specialty retailer’s stock valued at $72,000 after buying an additional 1,089 shares during the last quarter. Fortitude Family Office LLC raised its position in Sally Beauty by 508.1% during the 3rd quarter. Fortitude Family Office LLC now owns 1,727 shares of the specialty retailer’s stock worth $28,000 after buying an additional 1,443 shares during the last quarter. Global Retirement Partners LLC raised its position in Sally Beauty by 1,791.2% during the 3rd quarter. Global Retirement Partners LLC now owns 1,721 shares of the specialty retailer’s stock worth $28,000 after buying an additional 1,630 shares during the last quarter. Nykredit A S acquired a new stake in Sally Beauty during the 2nd quarter valued at approximately $28,000. Finally, Pinnacle Wealth Planning Services Inc. lifted its stake in Sally Beauty by 40.1% during the 3rd quarter. Pinnacle Wealth Planning Services Inc. now owns 7,739 shares of the specialty retailer’s stock valued at $127,000 after acquiring an additional 2,214 shares during the period.

Recent Sally Beauty Headlines

These are some of the SBH headlines that stood out recently:

Positive Sentiment: Fiscal Q4 adjusted earnings were $0.62 per share, above the $0.60 consensus and up from $0.55 a year earlier. Revenue rose 0.6% to $952.5 million, also slightly topping estimates. Sally Beauty Reports Q4 Earnings Above Estimates and Raises FY2027 Outlook Above Consensus
Positive Sentiment: Management’s FY2027 EPS outlook of $2.20–$2.30 per share has a $2.25 midpoint, slightly above the $2.24 analyst consensus. The company also reported 10% full-year e-commerce sales growth and expansion of its Sally Ignited format to 80 stores. Sally Beauty: 3 Key Takeaways for Long-Term Investors
Negative Sentiment: Morgan Stanley raised its price target to $19 from $13 but kept its Underweight rating, signaling continued skepticism about the shares despite the higher target. Morgan Stanley Adjusts Price Target on Sally Beauty

Sally Beauty Company Profile

(Get Free Report)

Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty products. It serves both individual consumers and salon professionals through retail stores, online channels and professional distribution. The company operates Sally Beauty, which sells products such as hair color and care items, styling tools, nail products and skincare. Its CosmoProf business supplies salons and other beauty professionals with products, equipment and related educational resources. Sally Beauty traces its roots to a beauty supply store opened in New Orleans in 1964.