Vital Farms (NASDAQ:VITL) Major Shareholder Matthew Ohayer Sells 3,550 Shares of Company Stock

Posted by Stanley Muller on Nov 11th, 2026

Vital Farms, Inc. (NASDAQ:VITL – Get Free Report) major shareholder Matthew O’Hayer sold 3,550 shares of the company’s stock in a transaction on Friday, November 6th. The shares were sold at an average price of $9.53, for a total value of $33,831.50. Following the transaction, the insider directly owned 6,328,170 shares in the company, valued at $60,307,460.10. This represents a 0.06% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Large shareholders that own at least 10% of a company’s stock are required to disclose their sales and purchases with the SEC.

Matthew Ohayer also recently made the following trade(s):

On Monday, November 9th, Matthew O’Hayer sold 66,200 shares of Vital Farms stock. The shares were sold at an average price of $9.68, for a total transaction of $640,816.00.

Vital Farms Price Performance

Shares of NASDAQ:VITL opened at $10.01 on Wednesday. The company has a quick ratio of 1.20, a current ratio of 1.56 and a debt-to-equity ratio of 0.42. The firm has a market capitalization of $429.83 million, a PE ratio of -18.20 and a beta of 1.16. Vital Farms, Inc. has a twelve month low of $7.95 and a twelve month high of $36.10. The company has a 50-day moving average price of $9.64 and a two-hundred day moving average price of $13.49.

Vital Farms (NASDAQ:VITL – Get Free Report) last posted its quarterly earnings results on Tuesday, November 3rd. The company reported ($0.15) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.11) by ($0.04). The business had revenue of $182.16 million during the quarter, compared to the consensus estimate of $181.78 million. Vital Farms had a negative net margin of 3.03% and a negative return on equity of 3.74%. The business’s revenue for the quarter was down 8.4% on a year-over-year basis. During the same period last year, the firm earned $0.36 EPS. Equities analysts forecast that Vital Farms, Inc. will post -0.82 EPS for the current year.

Wall Street Analyst Weigh In

A number of research analysts have recently commented on the stock. DA Davidson set a $10.00 price target on shares of Vital Farms in a research report on Tuesday, October 27th. Zacks Research raised Vital Farms from a “strong sell” rating to a “hold” rating in a research note on Monday, August 10th. BMO Capital Markets restated an “outperform” rating on shares of Vital Farms in a research report on Wednesday, November 4th. TD Cowen dropped their price target on Vital Farms from $11.00 to $8.00 and set a “hold” rating for the company in a research note on Tuesday, October 13th. Finally, Weiss Ratings cut Vital Farms from a “sell (d+)” rating to a “sell (d)” rating in a report on Tuesday, September 29th. Seven research analysts have rated the stock with a Buy rating, seven have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, Vital Farms currently has an average rating of “Hold” and a consensus price target of $16.58.

View Our Latest Stock Report on Vital Farms

Institutional Trading of Vital Farms

A number of institutional investors have recently modified their holdings of VITL. Freestone Grove Partners LP purchased a new position in Vital Farms during the 2nd quarter valued at about $26,000. Frazier Financial Advisors LLC purchased a new stake in Vital Farms in the 2nd quarter worth approximately $27,000. GAMMA Investing LLC lifted its holdings in Vital Farms by 196.7% in the 2nd quarter. GAMMA Investing LLC now owns 3,367 shares of the company’s stock worth $39,000 after buying an additional 2,232 shares during the period. Integrated Wealth Concepts LLC bought a new stake in shares of Vital Farms in the 2nd quarter worth approximately $42,000. Finally, Pinnacle Wealth Planning Services Inc. grew its position in shares of Vital Farms by 77.0% in the 3rd quarter. Pinnacle Wealth Planning Services Inc. now owns 4,697 shares of the company’s stock worth $44,000 after buying an additional 2,044 shares during the last quarter. 98.59% of the stock is currently owned by hedge funds and other institutional investors.

About Vital Farms

(Get Free Report)

Vital Farms, Inc. is a food company that produces and markets pasture-raised eggs and other ethically sourced food products. Its offerings include pasture-raised eggs, butter, hard-boiled eggs and ghee, sold under the Vital Farms brand. Founded in 2007, the company works with a network of family farms and focuses on animal welfare, outdoor access and supply-chain transparency. Vital Farms products are distributed primarily through grocery retailers and other food channels across the United States.